🔥 Hot news: Heatmaps reveal what grabs your customers’ attention

You already know how effective our ad tests are. Now, we’re taking things to the next level by adding a feature you’ve been asking for: attention heatmaps.

What can heatmaps do for you?

Attention heatmaps give you clear insights into what catches people’s eyes when they see your videos or static visuals. 

With this tool, you can find out whether your branding is positioned where it matters or hidden where no one’s looking, and gain insight into emotional reactions to help you focus your message where it resonates most.

What do heatmaps look like?

Curious? Check out a sample of a Tropicana campaign test with a heatmap on our platform (make sure you're on desktop - we’ve got so much data, it won’t fit on a small screen).

How do heatmaps work?

Our heatmaps use the UNISAL model, developed by researchers at the University of Oxford. Built on Google’s MobileNetV2 visual model, it’s capable of analyzing both video and static visuals. 

The model was trained on eye-tracking data from 20,000 experiments to identify the elements that truly grab attention. This scientific foundation ensures that you’re getting reliable, actionable insights into customer behavior.

When are we launching the heatmaps?

Great news, marketers—our attention heatmaps are already available for everyone in our ad testing platform.

🚀 To celebrate the launch, we’re giving you a bonus

Got a static or video campaign you’re unsure about? Submit your creatives to marketing@behaviolabs.com we’ll run a free heatmap pre-test for you!