Behavio is the easy, scalable brand tracking tool that measures the subconscious memory links driving real buying behavior, not just what people say.
Every result comes with insights you can act on, not just data.
Built to grow with your markets, speed, and budget.
Real triggers of buying, not shallow declarative surveys.
Tracksuit tracks brand health with always-on declarative surveys — it asks people what they think and reports what they say. Behavio measures what people actually think and feel, using implicit association testing and Brand–Need–Emotion mapping to reveal the subconscious memory links that predict real buying behavior. Both give you clean dashboards; Behavio adds an expert summary of what to do next.
Discover why over 200 brands are choosing Behavio.
| Behavio | Tracksuit | |
|---|---|---|
Key brand metrics measured  |
 Behavio: Yes |
Tracksuit: Yes |
| Brand association methodology | Implicit association test (subconscious) | Declarative statements (agree/disagree) |
| Easy-to-read dashboards | Behavio: Yes |
Tracksuit: Yes |
| Always-on tracking | Behavio: Yes |
Tracksuit: Yes |
| Quotes & spontaneous reactions | Behavio: Yes |
 Tracksuit: No |
| Key insight summaries from brand experts | Behavio: Yes |
Tracksuit: No |
| Geographic coverage | Global | US, UK, Australia, New Zealand, Canada |
| Sample size | 4k respondents | 4.5k respondents |
| Pricing |
 $12k/year (PRO) |
 $15k-$30k/year |
“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”
“Thanks to Behavio's brand tracking, I know where our strengths lie and what we need to improve.”
Yes. Behavio is a brand tracking alternative to Tracksuit starting at $4,600 a year, versus Tracksuit's typical $15k+. It uses behavioral methods like implicit association testing, rather than declarative surveys, so results predict real buying behavior.
Tracksuit uses always-on declarative surveys that ask people what they think. Behavio uses implicit association testing to measure subconscious brand associations — what people actually think and feel — and adds an expert summary of what to do next.
Behavio is built for consumer brands of all sizes, with entry pricing at $4,600 a year that makes always-on tracking accessible to startups and scale-ups. Over 200 small and mid-sized brands use it today.
Let’s spark a discussion on how brand tracking will become your advantage over the competition.
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“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”
“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”
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