NIMA Marketing Day 2025: a Behavio wrap-up

Here’s a quick look back at what went down:

Our CEO Jiri Boudal packed the room with his talk on the best ads of 2025. He mainly looked at how brand recall, need recall, and emotional response work together to drive ad effectiveness, and how the best balance between them shifts as a brand grows.

It was a full house, and lots of great follow-up chats.

Back on the showroom floor, our booth was—let’s say—strategically placed between the restrooms. Not exactly glamorous, but it turns out, toilets drive traffic.

We had tons of impressions (thanks, nature!) and ended up having some great conversations with marketers waiting in line. Maybe we should stick with this tactic?

Our Brand Asset Match Game was also a hit. We approached attendees with tablets and turned them into branding nerds in under two minutes. Everyone who played walked away with a free deck of our Brand Asset Cards!

Try it out for yourself – can you get them all correct?

Across all our chats, a clear theme emerged: Dutch marketers are done with guesswork. They’re ready for tools that show what works and why. 

From agencies looking to pitch smarter, to in-house teams hungry for ad validation rooted in behavior, we heard one thing loud and clear: insight + impact = the future.