In a landscape flooded with data but short on accessible, actionable insights, smart marketing decisions depend on the right tools.
That’s exactly where the opportunity lies in the Netherlands. The Dutch marketing scene is full of bold, creative brands—but it’s still underserved when it comes to insight-driven platforms that are easy to use, effective, and affordable.
“There are so many brands in the Netherlands, and so few vendors that only offer these huge and expensive platforms,” says Bart Omlo, advisor to Behavio. “That’s where there’s a gap in the market.”
The challenge, especially for smaller and mid-sized companies, is finding tools that combine meaningful insights with affordability and ease of use. Many companies want to get smarter about brand tracking and ad testing, but complexity and cost have kept them on the sidelines.
“It’s not just for the biggest ones in the world,” Omlo explains. “Even smaller companies can now do brand or ad testing. That’s really important these days.”
Rick van Boekel, co-founder of Airbridge Equity Partners, agrees. His investment firm backed Behavio because of its ability to democratize behavioral insights for companies of all sizes.
“There’s a noticeable gap in the Dutch market for accessible, behaviorally informed marketing tools,” van Boekel says. “Behavio fills this gap by offering a platform that combines the rigor of behavioral science with ease of use and affordability.”
In a market as innovative and forward-thinking as the Netherlands, that accessibility matters. Behavio’s tools give Dutch marketers a faster, more reliable way to validate ideas, refine messaging, and ultimately make their creative work more effective.
“Dutch brands are known for being bold and creative—but creative intuition alone isn’t always enough,” adds Robin Rensen, partner at Airbridge. “Behavio helps validate and fine-tune those instincts with real consumer insight.”
Rensen points to Behavio’s unique ability to provide real-time, science-backed feedback before a campaign launches, not just after the fact. “Most tools look backwards,” he says. “Behavio flips that. It gives brands a forward-looking tool to test and refine their creative before it goes live.”
For Dutch companies looking to bridge the gap between creativity and effectiveness (without breaking the bank), Behavio may be the missing piece.
Request a one-on-one discovery call to find out how Behavio can supercharge your brand marketing efforts.
