Behavio Blog & Data

How testing creative concepts early leads to smarter campaigns

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Why testing bold ideas pays off (even when it divides audiences)

Owning the moment: why CMOs should care about need codes

Finding your place in the market: how to identify the right brand message

How ad testing can boost your brand ROI

7 common ad testing mistakes that can break your campaign

Oatly's marketing strategy: how a plant-based rebel won hearts (and shelves)

Oreo’s campaign started in an MIT lab. But did it land with real people?

How brands are using heatmaps to boost creative performance