BRAND TRACKING

Track your brand, market & rivals with behavioral science

Easy. Affordable. Modern methods.
Because what people say is not what people do.

G2 logo
1

Get a clear view of your brand health

Track brand awareness, salience, category size, and buyer share — all in one place.

2

Beat your competitors where it counts

Benchmark against your key competitors. Spot their strengths, find your opportunities, and stay ahead of emerging threats.

3

See what people really think of your brand

Get inside the minds of consumers. How do people across different regions and demographics perceive you? What do they say when you're not in the room?

4

Monitor your campaigns’ impact on brand

With always-on measurement, see how each campaign shifts awareness, salience, and preference in real time.

5

Get actionable insights from research experts

Every dashboard update comes with a clear summary of key findings — and exactly what to do next.

why behavio

Top modern methods   
made easy

What people say is not what people do

95% of buying decisions happen subconsciously. Old-school surveys miss what really drives them.

Advanced

Cutting-edge behavioral science, visualized in an intuitive dashboard.

Actionable

Insights you can apply immediately to boost brand growth.

Scalable

Always-on brand tracking starting at €4600 per year.

Expert support

Top brand growth consultants at your side whenever you need.

Over 500 consumer brands use Behavio to make smarter marketing decisions

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500+
brands trust Behavio
1000+
brands tracked
20m+
responses analyzed
Hedepy logo

“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”

Radek S.
CMO
Publicis Group logo

“Great to see behavioral science so practically applied to brand building and improving campaigns.”

Jaroslav M.
CCO
Pillow logo

“Pillow and Behavio share the same vision: What gets measured, gets managed. That's why this partnership is so fantastic!”

Martin P.
Co-founder & CMO
BCG

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

David A.
CCO
yyy agency logo

“Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.“

Martin Z.
Strategy Director

“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“

Daria Z.
Brand Manager
E-on logo

“Pretests help you fine-tune every scene in your video. You'll know exactly how to tweak it before launching your campaign.“

Martin Z.
Strategy Director

"We've been working with Behavio for over 3 years, and this partnership has elevated our market research to the next level."

Jitka S.
Marketing Manager

"Testing our campaign with Behavio was a joy! The quick execution and detailed report helped us enhance our ad to make it even more effective."

Lenka M.
Marketing Director

"Brand tracking provided us with clear data on our brand, the market, the competition, and how we're perceived by more than just our clients. This helps us make informed decisions."

Ondrej K.
CMO

Start making smarter marketing decisions today

Let's talk about how ad testing, brand tracking, and market mapping can give you a clear edge over the competition.

Get started
CUSTOMER STORIES

Modern brand heroes love Behavio

How does brand tracking work?

01

Define

We help you define your category and competitors — so you're measuring the right things from day one.
02

Measure

Weekly measurement, with a refreshed dashboard every quarter.
03

Results in 14 days

Get your first insights in just two weeks and receive updates every 3 months.
PRICING

Choose your ideal brand tracking plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
$4,600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
$12,500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation
    Verbatims of the respondents (quotes & spontaneous reactions)

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
Ještě levněji? 🤑
Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
€4 600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
€12 500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations (or category entry points)
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
FAQ

Frequently asked questions about brand tracking

Find quick answers to the most common questions about Behavio’s brand tracking and how it helps you understand your brand’s real position in the market.

What makes Behavio different from traditional surveys?

Traditional trackers rely on what people say, Behavio measures what they actually think and feel. Using behavioral science and implicit methods, we uncover subconscious brand associations that drive real-world decisions.

How often will I get updated results?

Depending on your plan, results are updated twice a year (Starter) or quarterly (Pro). You’ll always see clear dashboards, expert insights, and trends showing how your brand, market, and competitors evolve over time.

What kind of brands is Behavio brand tracking best for?

Behavio is designed for consumer-facing brands of all sizes — from fast-growing startups to established players. It’s ideal for marketers who want actionable insights, not just numbers, at a fraction of traditional research costs.

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