BRAND TRACKING

Behavio Brand Tracking is a behavioral-science brand tracking platform that shows B2C brand marketers where their brand stands in buyers’ minds, why it’s moving, and exactly what to do next. It tracks awareness, salience, and real buying triggers on nationally representative samples. Every reporting wave comes with a prioritized set of recommended actions, not just a dashboard of numbers.

Awareness, brand salience, likeability, buyers, brand associations & attributes, and real buying triggers, tracked continuously and benchmarked against your competitors. Higher plans also include spontaneous verbatim quotes with socio-demographic data.

Most brand trackers give you data. Behavio gives you a next move. Every reporting wave comes with a plain-language summary of what changed and a prioritized set of recommended actions, calibrated to your brand's size. It measures real buying triggers below conscious awareness using implicit, behavioral methods on 1,000+ nationally representative people per market.

Those are survey-based trackers that report what people say. Behavio uses implicit, behavioral methods to capture the subconscious associations that actually drive buying, and turns every result into a prioritized recommendation on what to do next, stage-specific to whether you're a challenger or a category leader.

We design the study with you and field it to a representative sample. Your dashboard goes live with first insights 14 days after you finalize your inputs. You don’t need a research background. A consultant guides you through setup and every wave.

We track brands in 40+ markets across the EU, US, and Asia. Each market is its own tracker, with its own nationally representative sample, and you can track your brand and up to 12 competitors in each one. All your markets sit side by side in one dashboard on the same framework, so you can compare them directly.

In every market, we survey 1,000+ people per wave, sampled to match the national population. Respondents come from vetted online research panels. We don’t ask people to rate statements they’d never think about on their own. Instead, we measure their fast, automatic responses: which brands come to mind first, and which brands they link to each buying need. These intuitive memory links predict real buying behavior better than stated opinions do.

Your first insights land in about 14 days after kickoff. On the Pro plan, results then refresh every quarter with expert recommendations, not just updated charts.