In Person

How Decathlon uses behavioral science to punch above its weight

October 16, 2025

17:30

Decathlon has become a major player in many markets while keeping ad budgets limited — winning through smart strategy and highly effective communications.

By tapping into subconscious buying processes, Decathlon is able to precisely connect their brand with emotions and real consumer needs.

We’ll show how this:

  • Transformed their view of branding in creatives
  • Helped them prioritize key messages that resonate
  • Enabled them to outsmart competitors without overspending

Event Details

📍 Location: Amsterdam Centre (save the date, venue TBC)

💸 Entry: Free

🥨 Drinks & light snacks included

Jiri Boudal
In partnership with:

“Thanks to data, we know how to improve branding next time.”

Martina M.
Communication Director at Decathlon