Heatmaps in advertising: see what grabs your audience's attention
How can a heatmap help improve your ads?
See instantly which elements pull attention and which get ignored. Spot the moments your audience checks out before your message lands.
Run two or three variants side by side and pick the one that actually delivers attention to your brand and message, not just the one that looks best.
Confirm your logo, product, and key visual sit in high-attention zones — not in the cold corners viewers skip over.
Attention is the strongest predictor of memory. Heatmaps tell you whether your ad will be remembered before you spend the media budget.
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“Attention heatmaps help spot potential weak spots early – saving costs, time, and energy. Can’t wait to pre-test again!”
“Great to see behavioral science so practically applied to brand building and improving campaigns.”
Got questions? We have answers!
A heatmap in advertising is a visualization that shows where people's attention lands on an ad — which elements get noticed, which get ignored, and which get remembered. Unlike website heatmaps that track mouse clicks, advertising heatmaps measure visual attention to creative before a campaign goes live.
Read more on how brands are using heatmaps to boost creative performance →
Behavio's attention heatmaps are powered by the UNISAL model, developed by researchers at the University of Oxford. Built on Google's MobileNetV2 visual architecture, it's trained on 20,000+ eye-tracking experiments to accurately predict what captures attention in both static and moving images.
This means you get scientifically validated predictions of where attention goes, reliable insights to optimize creative design, and results for both video and static visuals.
Upload your creative on this page, fill out the form, and we'll send you the heatmap analysis. It's free for one creative.
Ready to see where your audience is looking?
