You will learn:
- How Brands Grow: understand key buying behaviour patterns and why building penetration is the path towards profitable brand growth.
- Grow Our Brand: learn how to make the brand come easy to mind and be easy to buy via the pillars of portfolio, mental and physical availability.
- Is Our Brand Growing: know how to measure, benchmark and track key penetration growth levers.
Next masterclass:
The next masterclass takes place on 17 September 2026 at 9:00, in person at Behavio.
Three hours. Plenty of insights. See you there.
About Mark and Andrea:
Mark Cichon focuses on how consumers buy and how brands grow. He combines marketing science, buyer behavior data, and Ehrenberg Bass Institute research to spot growth opportunities.
Andrea Davidova is a Senior Brand Marketing Manager at Unilever who turns complex strategy into sustainable sales. She manages Hellmann's on the Czech and Slovak market, driving awareness through portfolio strategy, promotional discipline, and cross-team collaboration.
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