Background
Big Shock has built a name for itself as one of the largest European energy drink brands. For years it has stood out in a highly competitive category with its iconic yellow can and affordable price.
Paint point
Big Shock team pretested 3 separate ads for its TV campaign. They were interested in finding out which one performs the best and whether there are ways to maximize their impact.
Behavio's Insight
The test audience clearly favored one variant, performing twice as well as the second one. The third one scored more than three times lower.
