Nobody has the time or patience to endlessly scour data for that one key insight. That's why we focus on providing you, marketers, with the most straightforward reports, without ever sacrificing data quality.
Still, sometimes we all need a quick overview. A pointer in the right direction. Or a quick sum up of the results, so you can impress your CMO, the board, or brag about the impact of your ad campaign to those nosey colleagues of yours.
To make data interpretation even easier, we give you one of our most exciting platform features so far: Behavio Insights!
What can Behavio Insights do for you?
Behavio Insight is our very own AI chatbot designed to alleviate your data overwhelm by giving you instant, actionable answers.
Get instant summaries.
Have 30 seconds before a meeting? Ask, questions like:
- "How did it do?
- “Just give me the bottom line."
- “Give me a Key Insight summary for a 1-minute overview.”
Find out what to improve (fast)
Seeing a low score in your dashboard? Ask "Branding is weak, but why? The logo is right there!" and the AI will diagnose the problem using patterns from thousands of campaigns.
Write better agency feedback
Stop guessing. Ask, "What exactly should I tell the agency to fix?" and get clear, simple, actionable bullet points to send to your creative team.
Pick a winner. Confidently.
Have three concepts in a batch? Ask, "Which one should we produce and why?" and get an objective, data-backed recommendation.
How does it work? (No, it’s not just ChatGPT)
Let’s get this out of the way: this is not just another ChatGPT wrapper.
It’s powered by a generative AI model, but it’s guided by Behavio’s own expert system. Instead of generic knowledge, we trained it on the patterns and insights from the thousands of real campaigns we’ve tested. Its logic is built on our proprietary Story Library and strategic frameworks.
In short, it thinks like a senior Behavio researcher.
We strictly forbade it from "hallucinating". Its rules force it to be precise with data, and its recommendations are rooted in real-world patterns from our database and proven, evidence-based marketing principles.
And yes, your data is 100% private. Absolutely. The AI assistant operates only within your workspace and only accesses the specific report you are currently viewing. Your data is never shared, used to train models for other clients, or visible to anyone else.
Try it out for yourself!
This new feature is first and foremost an analyst. It won't write your next script, but it will give you the exact diagnosis and recommendations you need to make it a winner.
The Behavio Insights (AI Chat) is rolling out to all ad testing reports starting today.
Jump into your latest report, ask your toughest question, and let us.
Don't have a report to test? Peek into our free public workspace (desktop only) or book a demo, and we'll show you how it turns data into decisions, instantly.
Frequently asked questions
No. It’s a generative AI model guided by Behavio’s expert system — trained on patterns from thousands of campaigns we’ve tested. Its logic follows our diagnostic Story Library and strategic frameworks, so it “thinks” like a senior Behavio researcher, not a generic AI.
Yes. Your data is completely private and secure. The AI works only within your workspace and only on the report you have open. Your data is never used to train external models or shared with anyone outside your workspace.
It lives directly inside your Behavio ad test report as a seamless chat window. You can ask questions about the data you’re looking at, and it responds with insights pulled contextually from that exact report.
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