Behavio is the practical, cost-effective choice for brand tracking.
Trusted by over 200 small and mid-sized brands, Behavio provides predictive insights that truly drive growth.
Both Latana and Tracksuit offer brand tracking, but with limits. Latana uses short, ad-based surveys and surface-level responses. Tracksuit relies on traditional methods and always-on data, which can blur results and increase costs. Behavio offers a modern, behavioral approach that gives deeper, more predictive insights at a more accessible price.
Discover why over 500 brands are choosing Behavio over Latana and Tracksuit
| Feature | Behavio | Latana | Tracksuit |
|---|---|---|---|
| Key brand metrics | ✅ Awareness, salience, category size, buyer profiles, brand associations |
✅ Awareness, market sizing, purchase drivers, funnel metrics |
✅ Awareness, buyer profiles, funnel metrics, brand associations |
| Brand association methodology | Implicit association test (subconscious) |
Declarative statements (agree/disagree) |
Declarative statements (agree/disagree) |
| Easy-to-read dashboards |  |
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| Quotes & open-ended reactions | |
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| Expert summaries | |
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| Sample size | 4,000 respondents | Varies | 1k to 4.5k rolling average |
| Geographic coverage | Global | Global | US, UK, AU, NZ, CA |
| Tracking cadence | Quarterly or biannual (more meaningful) | Always-on | Always-on |
| Pricing | From $4.6k/year, $12k/year (PRO) | From ~$8.5k/year (Essential), ~$19k/year (Pro) | ~$15k–$30k/year |
“Easy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.“
“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“
Unlike Latana and Tracksuit, which rely on declarative statements and traditional surveys, Behavio taps into subconscious reactions using implicit tests and memory visuals. This gives you deeper, more predictive insights.
Tracksuit and Latana show you the data. Behavio adds the “so what?” with summaries by brand experts and quote-level insight visualizations you can actually act on.
Behavio starts at just $4.6k/year, making it far more accessible than Tracksuit ($15k+) or Latana (~$19k PRO). It’s the ideal solution for brands that want growth, not just reports.
Let’s spark a discussion on how ad testing will become your advantage over the competition.
Book a demo
“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”
“Behavio pre-tests help you fine-tune every scene in your video. You know exactly how to tweak it before the campaign launches.“
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