comparisons

Behavio vs Tracksuit vs Latana

Behavio is the practical, cost-effective choice for brand tracking.
Trusted by over 200 small and mid-sized brands, Behavio provides predictive insights that truly drive growth.

Reasons to look Alternatives

Why choose Behavio over Latana and Tracksuit?

Both Latana and Tracksuit offer brand tracking, but with limits. Latana uses short, ad-based surveys and surface-level responses. Tracksuit relies on traditional methods and always-on data, which can blur results and increase costs. Behavio offers a modern, behavioral approach that gives deeper, more predictive insights at a more accessible price.

Comparing Behavio vs Latana vs Tracksuit

Discover why over 500 brands are choosing Behavio over Latana and Tracksuit

Comparison Table
Feature Behavio Latana Tracksuit
Key brand metrics
Awareness, salience, category size, buyer profiles, brand associations

Awareness, market sizing, purchase drivers, funnel metrics

Awareness, buyer profiles, funnel metrics, brand associations
Brand association methodology Implicit association test
(subconscious)
Declarative statements
(agree/disagree)
Declarative statements
(agree/disagree)
Easy-to-read dashboards
Quotes & open-ended reactions
Expert summaries
Sample size 4,000 respondents Varies 1k to 4.5k rolling average
Geographic coverage Global Global US, UK, AU, NZ, CA
Tracking cadence Quarterly or biannual (more meaningful) Always-on Always-on
Pricing From $4.6k/year, $12k/year (PRO) From ~$8.5k/year (Essential), ~$19k/year (Pro) ~$15k–$30k/year

“Easy to use, quick and insightful - Behavio makes concept testing for commercials and campaigns seamless. The platform is easy to use, the customer support is excellent, and results are presented in a clear, actionable format.“

Tomas Z.
Group Account Director

“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“

Daria Z.
Brand Manager
Why Behavio

Why Behavio’s ad testing is the best Kantar LINK alternative

We use modern behavioral methods

Unlike Latana and Tracksuit, which rely on declarative statements and traditional surveys, Behavio taps into subconscious reactions using implicit tests and memory visuals. This gives you deeper, more predictive insights.

We deliver insights you can actually use

Tracksuit and Latana show you the data. Behavio adds the “so what?” with summaries by brand experts and quote-level insight visualizations you can actually act on.

We’re built for growing brands

Behavio starts at just $4.6k/year, making it far more accessible than Tracksuit ($15k+) or Latana (~$19k PRO). It’s the ideal solution for brands that want growth, not just reports.

Ready to switch to Behavio?

Let’s spark a discussion on how ad testing will become your advantage over the competition.

Book a demo

Over 500 consumer brands trust Behavio to improve their brand marketing

G2 five star review badge
500+
Brands improved
1000+
Brands tracked
20m+
Answers collected

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

Martin P.
Co-Founder & CMO

“Behavio pre-tests help you fine-tune every scene in your video. You know exactly how to tweak it before the campaign launches.“

Tomas V.
Head of Marketing Communications