BRAND TRACKING

Track your brand, market & competitors at a fantastic price

Monitor your brand health, demonstrate ROI, and secure a larger budget.

Practical

A beautiful, actionable dashboard that speaks the language of a CEO.

Affordable

A stellar tool at a fraction of the traditional price.

Rock Solid

Accurate behavioral methods that uncover subconscious buying decisions.

BENEFITS

To effectively build and grow your brand, you need a tool to measure it

Track your market and brand growth

Measure the size and growth of your addressable market. Track your brand’s performance, understand your conversion from awareness to purchase, and prove the value of brand marketing to the board.

Keep an eye out for your rivals

Benchmark against all of your key competitors. Track their growth trends, find their strengths and weaknesses. Immediately spot emerging threats to keep your competitive edge.

Know how people feel and what they really think of your brand

Get in the minds of consumers across the globe. How do people from different regions and demographics perceive you? What do they say about you, when you’re not around?
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METRICS

Carefully selected metrics that you truly need

Brand Awareness
Brand Attributes
Budget Balance
Brand Salience
Brand Emotion
Market Size
Customer Quotes
Buyer Profiles

“I value Behavio's brand tracking for its comprehensive coverage; it allows us to monitor various markets effectively. Having all relevant data accessible on a single platform is incredibly convenient, enabling us to make well-informed decisions seamlessly.”

Zsolt S.
Global Marketing Operations

“Brand tracking provided us with clear data on our brand, the market, the competition, and how we're perceived by more than just our clients. This helps us make informed decisions.”

Ondrej K.
CMO

Start building a brilliant brand today

Accurate behavioral methods that uncover subconscious buying decisions.

Book a demo

How does brand tracking work?

01

Define

Together, we’ll define your category and competitors.
02

Measure

We can start measuring whenever you're ready.
03

See results

See the first results in just two weeks and receive updates every 3 months.
BEHAVIO METHOD

Behavio runs on advanced behavioral science

Brand’s mental availability

To grow, a brand must spontaneously come to the mind of the buyers. We cover this using multiple metrics.

Implicit association test

Based on neuroscience research, this method uncovers subconscious associations buyers have with your brand.

Representative respondent samples

We survey national populations around the globe and let you filter diverse audiences within them.

Get really practical takeaways

Negative emotions dropped by 50%. Congrats, you've lowered barriers to buy.

Your brand salience has grown significantly by 12%. This is huge! Expect positive ROI in 6-12 months.

Increase brand awareness to avoid stagnation, as your awareness-to-buyers ratio is very low.

Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices.

"Negative emotions dropped by 50%. Congrats, you've lowered barriers to buy."

"Your brand salience has grown significantly by 12%. This is huge! Expect positive ROI in 6-12 months."

"Increase brand awareness to avoid stagnation, as your awareness-to-buyers ratio is very low."

"Reduce the perception of high prices to boost positive emotions. Communicate you offer good prices."

CUSTOMER STORIES

Modern brand heroes love Behavio

PRICING

Choose your ideal brand tracking plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
$4,600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
$12,500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
Ještě levněji? 🤑
Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
€4.600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
€12.500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations (or category entry points)
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

Martin P.
Co-Founder & CMO

“Thanks to Behavio's brand tracking, I know where our strengths lie and what we need to improve.”

Jan S.
Head of Marketing

Latest brand insights to help you win