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Pricing

Easy, actionable,
affordable. Start today

Brand Tracking
Ad Testing

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
$4,600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
$12,500
/ per year
Details & pricing
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation
    Verbatims of the respondents (quotes & spontaneous reactions)

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
Contact us
Ještě levněji? 🤑
Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.
Details & pricing

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
€4 600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
€12 500
/ per year
Details & pricing
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations (or category entry points)
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
Contact us

Ceny platí pro ČR. Další trhy zde.

Starter

Secure the success of your next campaign.
$3,000
/ per year
Details & pricing
Subscription includes:
1x Pre-test ($3,000 per test)
  • Test ideas, storyboards, static visuals, videos, & more.
    Upload and test any creative format at any development stage, from storyboards to executions.
  • Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
    Gain second-by-second insights into audience reactions. Understand emotional engagement, brand connection, and message recall to refine your ad’s impact and effectiveness.
  • Attention heatmap (sec-by-sec, AI predicted)
    Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.
  • Nationally representative sample of 500 people
    Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.
  • Results delivered within 7 days
  • Written summary of recommendations
    Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.
  • Additional tests available for $3,000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Pro

Scale testing, boost your effectiveness.
$12,500
/ per year
Details & pricing
Subscription includes:
5x Pre-test ($2,500 per test)
Everything in Starter
Test ideas, storyboards, static visuals, videos, & more.
Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
Nationally representative sample of 500 people
Attention heatmap (sec-by-sec, AI predicted)
Written summary of recommendations
  • Faster results (delivered in 5 days)
  • Additional testing types (e.g., post-tests)
    Expand your testing capabilities with additional options like post-tests, which allow you to access the real-world performance of in-market campaigns.
  • On-demand expert consultation
    Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
  • Ability to download results as slides
    Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.
  • Customized audience selection
    Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.
  • Free access to ad effectiveness workshops
    Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.
  • Additional tests available for $2,500 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Ultimate

Consistently outperform competitors with unmatched insight on creative effectiveness.
Let's talk
Contact us
Subscription includes:
$2,000 per test
Everything in Starter and Pro
Test ideas, storyboards, static visuals, videos, & more.
Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
Nationally representative sample of 500 people
Attention heatmap (sec-by-sec, AI predicted)
Written summary of recommendations
Additional testing types (e.g., post-tests)
On-demand expert consultation
Ability to download results as slides
Customized audience selection
Free access to ad effectiveness workshops
  • Express testing option (3 days)
    Accelerate your feedback loop with a faster delivery time of 3 days, perfect for tight deadlines.
  • Dedicated account team
    Get personalized support from a dedicated account team to streamline your testing process, optimize insights, and ensure a smooth experience.
  • Customized questions
    Add bespoke questions to your tests to uncover specific insights tailored to your business needs.
  • Annual in-depth ad effectiveness analysis (key drivers, distinctive brand assets, etc.)
    Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.
  • On-site ad effectiveness training for your team
    Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.
  • Additional tests available for $2,000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.
Not ready to choose a plan?
Test it with a free heatmap

Free

Starter (20% off)

Business

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

Compare all plans

Starter

Pro

Ultimate

Yearly subscription price

$3,000 / year

$12,500 / year

Contact us

Subscription includes

1x Pre-test  ($3,000 per test)

5x Pre-test  ($2,500 per test)

(～$2,000 per test)

Pre-test any format (text, visual, audio, video)

Upload and test any creative format, including digital video, TV spots, out-of-home, radio, and more.

Pre-test any development stage (concepts, storyboards, drafts, executions)

Test your propositions, early ideas, storyboards, rough-cuts or final executions to maximize impact at every stage of development.

Robust sample size of 500+

Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.

Predictive to in-market performance

Understand how your creative will perform in-market with insights into 3 key subconscious drivers of creative effectiveness: emotion, branding, and need. Read our article why this predictive to business effect, unlike legacy methods.

Emotion & Attention

Emotional response (overall)

Discover how your creative emotionally resonates with your target audience, plus see a detailed breakdown by emotion type.

Spontaneous associations

List through the quotations of concrete people—why they feel about the ad the way way do.

Sec-by-sec emotion (for video, audio)

Pinpoint the exact moments where positive of negative emotional response peaks.

Sec-by-sec associations (for video, audio)

Get second-by-second insights into why your creative evokes certain emotions—visualized through word clouds over positive and negative reaction curves

Attention heatmap

Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.

Additional metrics (comprehensibility, uniqueness)

Dive deeper into the emotional impact of an ad with metrics that show how unique or understandable your ad was to viewers.

Branding

Brand recall

Measure how well is your creative branded by tracking spontaneous brand recall.

Sec-by-sec spontaneous brand recall  (for video, audio)

Gain insights into how respondents recall your brand at specific moments during your creative.

Additional metrics (brand fit, brand-emotion match)

Dive deeper into how well your ad represents your brand with additional metrics like brand fit and brand-emotion match.

Need & Message

Need recall (implicit, time-to-respond test)

Understand how effectively your creative connects your brand to your message by measuring how viewers recall prompted associations after seeing the ad. We use an implicit association test to capture subconscious memory-building based on response speed.

Sec-by-sec need recall (for video, audio)

Pinpoint the moments in your creative that most effectively deliver your message.

Test up to 4 prompted needs (buying occasion, benefit, category, etc.)

Set up to four prompted associations to see if your message lands and if a connection between your brand and a relevant customer need is built. These typically include a product category (e.g., zero-alcohol beer), a buying occasion (e.g., drinking at lunch), or a specific benefit (e.g., driving safely).

Deliverables & Insights

Results in a super easy-to-understand dashboard

View your test results in an intuitive dashboard designed to speak the language of a CMO. No research jargon!

Written summary of key recommendations

Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.

Download to slides

Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.

—

Results delivery time

Pinpoint the moments in your creative that most effectively deliver your message.

7 days

5 days

5 days

Express testing option

Accelerate your feedback loop with a faster delivery option for critical campaigns or tight deadlines.

—

—

3 days

Nationally rep. sample, with filtering for category buyers

Target a representative sample of your audience, including consumers actively purchasing within your category.

Customized audience

Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.

Customized questions

Add bespoke questions to your tests to uncover specific insights tailored to your business needs.

—

—

Full presentation & In-depth consultancy

Get a detailed walkthrough of your results and strategic advice from our experts to optimize your creative.

—

Dedicated account team & on-demand consultancy

Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.

—

—

Free access to ad effectiveness trainings

Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.

—

5-hour ad effectiveness training for your team

Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.

—

—

Yearly in-depth creative effectiveness analysis

Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.

—

—

Use your credits for
different testing types

Buy more pre-tests per credit

Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

$3,000

$2,500

$2,000

Use credits for post-testing your in-market creatives

Assess the real-world performance of your in-market campaigns. Includes all pre-test features, plus additional insights into reach, brand lifts, and more, using a robust sample size of 1,000.

$4,000

$3,500

$3,000

Use credits for pre-testing LITE

Focus on core emotional and branding insights with a streamlined testing approach designed for faster, simpler analysis on a sample size of 500.

$2,000

$1,500

$1,000

Book a demo

Starter

Secure the success of your next campaign.
€3 000
/ per year
Details & pricing
Subscription includes:
1x Pre-test (€3 000 per test)
  • Test ideas, storyboards, static visuals, videos, & more.
    Upload and test any creative format at any development stage, from storyboards to executions.
  • Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
    Gain second-by-second insights into audience reactions. Understand emotional engagement, brand connection, and message recall to refine your ad’s impact and effectiveness.
  • Attention heatmap (sec-by-sec, AI predicted)
    Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.
  • Nationally representative sample of 500 people
    Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.
  • Results delivered within 7 days
  • Written summary of recommendations
    Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.
  • Additional tests available for €3 000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Pro

Scale testing, boost your ad impact.
€12 500
/ per year
Details & pricing
Subscription includes:
5x Pre-test (€2 500 per test)
Everything in Starter
Test ideas, storyboards, static visuals, videos, & more.
Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
Nationally representative sample of 500 people
Attention heatmap (sec-by-sec, AI predicted)
Written summary of recommendations
  • Faster results (delivered in 5 days)
  • Additional testing types (e.g., post-tests)
    Expand your testing capabilities with additional options like post-tests, which allow you to access the real-world performance of in-market campaigns.
  • On-demand expert consultation
    Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.
  • Ability to download results as slides
    Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.
  • Customized audience selection
    Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.
  • Free access to ad effectiveness workshops
    Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.
  • Additional tests available for €2 500 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

Ultimate

Consistently outperform competitors with unmatched insight on creative impact.
Let's talk
Contact us
Subscription includes:
€2 000 per test
Everything in Starter and Pro
Test ideas, storyboards, static visuals, videos, & more.
Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
Nationally representative sample of 500 people
Attention heatmap (sec-by-sec, AI predicted)
Written summary of recommendations
Additional testing types (e.g., post-tests)
On-demand expert consultation
Ability to download results as slides
Customized audience selection
Free access to ad effectiveness workshops
  • Express testing option (3 days)
    Accelerate your feedback loop with a faster delivery time of 3 days, perfect for tight deadlines.
  • Dedicated account team
    Get personalized support from a dedicated account team to streamline your testing process, optimize insights, and ensure a smooth experience.
  • Customized questions
    Add bespoke questions to your tests to uncover specific insights tailored to your business needs.
  • Annual in-depth ad effectiveness analysis (key drivers, distinctive brand assets, etc.)
    Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.
  • On-site ad effectiveness training for your team
    Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.
  • Additional tests available for €2 000 each
    Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.
Not ready to choose a plan?
Test it with a free heatmap

Compare all plans

Starter

Pro

Ultimate

Yearly subscription price

€3 000 / year

€12 500 / year

Contact us

Subscription includes

1x Pre-test  (€3 000 per test)

5x Pre-test  (€2 500 per test)

(～€2 000 per test)

Pre-test any format (text, visual, audio, video)

Upload and test any creative format, including digital video, TV spots, out-of-home, radio, and more.

Pre-test any development stage (concepts, storyboards, drafts, executions)

Test your propositions, early ideas, storyboards, rough-cuts or final executions to maximize impact at every stage of development.

Robust sample size of 500+

Each creative is tested through randomized control trials with a unique 500+ representative respondent sample of your audience.

Predictive to in-market performance

Understand how your creative will perform in-market with insights into 3 key subconscious drivers of creative effectiveness: emotion, branding, and need. Read our article why this predictive to business effect, unlike legacy methods.

Emotion & Attention

Emotional response (overall)

Discover how your creative emotionally resonates with your target audience, plus see a detailed breakdown by emotion type.

Spontaneous associations

List through the quotations of concrete people—why they feel about the ad the way way do.

Sec-by-sec emotion (for video, audio)

Pinpoint the exact moments where positive of negative emotional response peaks.

Sec-by-sec associations (for video, audio)

Get second-by-second insights into why your creative evokes certain emotions—visualized through word clouds over positive and negative reaction curves

Attention heatmap

Identify where your audience’s attention is focused with second-by-second, AI-driven heatmaps, trained on 20,000 eye-tracking experiments.

Additional metrics (comprehensibility, uniqueness)

Dive deeper into the emotional impact of an ad with metrics that show how unique or understandable your ad was to viewers.

Branding

Brand recall

Measure how well is your creative branded by tracking spontaneous brand recall.

Sec-by-sec spontaneous brand recall  (for video, audio)

Gain insights into how respondents recall your brand at specific moments during your creative.

Additional metrics (brand fit, brand-emotion match)

Dive deeper into how well your ad represents your brand with additional metrics like brand fit and brand-emotion match.

Need & Message

Need recall (implicit, time-to-respond test)

Understand how effectively your creative connects your brand to your message by measuring how viewers recall prompted associations after seeing the ad. We use an implicit association test to capture subconscious memory-building based on response speed.

Sec-by-sec need recall (for video, audio)

Pinpoint the moments in your creative that most effectively deliver your message.

Test up to 4 prompted needs (buying occasion, benefit, category, etc.)

Set up to four prompted associations to see if your message lands and if a connection between your brand and a relevant customer need is built. These typically include a product category (e.g., zero-alcohol beer), a buying occasion (e.g., drinking at lunch), or a specific benefit (e.g., driving safely).

Deliverables & Insights

Results in a super easy-to-understand dashboard

View your test results in an intuitive dashboard designed to speak the language of a CMO. No research jargon!

Written summary of key recommendations

Receive a concise, expert-written summary that highlights the main takeaways and actionable recommendations.

Download to slides

Quickly export your insights into presentation-ready slides, making it easy to share results with your team or client.

—

Results delivery time

Pinpoint the moments in your creative that most effectively deliver your message.

7 days

5 days

5 days

Express testing option

Accelerate your feedback loop with a faster delivery option for critical campaigns or tight deadlines.

—

—

3 days

Nationally rep. sample, with filtering for category buyers

Target a representative sample of your audience, including consumers actively purchasing within your category.

Customized audience

Tailor your testing audience to reflect your exact target demographic or market segment for precise insights.

Customized questions

Add bespoke questions to your tests to uncover specific insights tailored to your business needs.

—

—

Full presentation & In-depth consultancy

Get a detailed walkthrough of your results and strategic advice from our experts to optimize your creative.

—

Dedicated account team & on-demand consultancy

Unsure what to do with your results? Consult with a team of senior marketing experts to learn how to apply your insights for maximum impact on your campaigns.

—

—

Free access to ad effectiveness trainings

Gain exclusive access to training resources designed to improve your team’s understanding of ad performance.

—

5-hour ad effectiveness training for your team

Enhance your team’s skills with tailored training sessions focused on interpreting and acting on ad testing results.

—

—

Yearly in-depth creative effectiveness analysis

Along with your existing ad test results, we conduct an additional annual measurement on 1,000+ people, analyzing key drivers of ad effectiveness (distinctive brand assets, customer needs, etc.). Our team then delivers unmatched insights into long-term success factors – guiding not just tactics, but your overall creative strategy.

—

—

Use your credits for different testing types

Buy more pre-tests per credit

Expand your testing capacity by purchasing additional pre-tests at a discounted rate per test.

€3 000

€2 500

€2 000

Use credits for post-testing your in-market creatives

Assess the real-world performance of your in-market campaigns. Includes all pre-test features, plus additional insights into reach, brand lifts, and more, using a robust sample size of 1,000.

€4 000

€3 500

€3 000

Use credits for pre-testing LITE

Focus on core emotional and branding insights with a streamlined testing approach designed for faster, simpler analysis on a sample size of 500.

€2 000

€1 500

€1 000

Book a demo

Free

Starter (20% off)

Business

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

ACCOUNTS

Clones

Up to 20 clones per month

Categories

Business, Technology

User Limit

1 User

DESIGN INTERACTIONS

Lottie Animation

3 months

Design Interactions

3 months

DESIGN INTERACTIONS

Clones

Categories

-

Trusted by 500+ brilliant consumer brands
FAQ

Got questions? We have answers!

Brand Tracking plans
Ad Testing plans
How much does Behavio Brand Tracking cost?

Behavio Brand Tracking is $4,600 per year for the Starter plan and $12,500 per year for the Pro plan. Starter covers twice-a-year tracking with 2 competitors; Pro covers quarterly tracking with 5 competitors and the full metric set. EU pricing matches these figures in euros.

What is the difference between Brand Tracking Starter and Pro?

Starter is $4,600 per year with twice-a-year tracking, a 2 x 1,000 sample, and 2 competitors. Pro is $12,500 per year with quarterly tracking, a 4 x 1,000 sample, 5 brand attributes, verbatims, slide export, and 5 competitors.

Is the contract for a year? Do I invoice monthly or yearly?

Yes, all (mostly 4) waves must be used within 12 months. We can invoice either in a lump sum (yearly) or spread the cost out over monthly instalments.

How do you collect data? Is it an online questionnaire?

Yes, it is an online questionnaire that can be completed on both computers and mobile phones with internet access. Below are some examples of our questions.

  • We give respondents tasks rather than asking for declarations (implicit testing).
  • We emphasize emotions.
  • We ask simple questions to avoid making respondents think too hard.
  • We intersperse questionnaires with GIFs to maintain respondents' attention.
  • Our questionnaires typically take a few minutes to complete, not half an hour.
What are the next steps if we choose you? When can you start? When will you deliver the results?

We will prepare the inputs together – selecting competitors, associations, and the wording of the category. Once you approve the inputs, we will create the questionnaire, launch the data collection, and in approximately 7-10 days, you'll have the results of the first wave. The majority of clients are not in a rush and are satisfied if we provide the results within a month.

How much does Behavio Ad Testing cost?

Behavio Ad Testing starts at $3,000 per year (Starter, one pre-test included) and $12,500 per year (Pro, five pre-tests included). Per-test pricing without a subscription runs from $200 for an AI Pre-Test up to $4,000 for a full Post-test. EU pricing matches these figures in euros.

How many creatives can I include in the test?

It’s up to you how many you want to test. Many clients test up to 5 creatives. There is no limit on the number of creatives. Each creative is considered one test (for clarification, a storyboard with one story on five visuals is treated as one creative).

Can we see what the results look like? What exactly will we get?

Of course! For campaign testing, please check this, where you’ll find many real results from various campaigns. For brand tracking, please check this.

Can we add some of our own questions to the questionnaire?

The main packages (Starter and Pro) do not allow for additional questions to keep the cost and delivery speed at a high quality standard. However, additional questions can be added, which would result in a customized version of our products (i.e., a tailored offer with a likely higher price).

WHAT SETS US APART

We use modern behavioral methods to uncover what really drives your customers

Actionable

Insights you can apply immediately to boost brand growth.

Scalable

Works for small emerging brands and global leaders alike.

Advanced

Cutting-edge behavioral science, visualized in an intuitive dashboard.

“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”

Radek S.
CMO at Hedepy

“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”

Jaroslav M.
CCO at Publicis Groupe

Over 500 consumer brands use Behavio to make smarter marketing decisions

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brands trust Behavio
1000+
brands tracked
20m+
responses analyzed
Let’s grow your brand

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