Pricing

Practical, affordable,
rock solid. Start today

Ceny platí pro ČR. Další trhy zde.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
$4,600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
$12,500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
Ještě levněji? 🤑
Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
€4.600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
€12.500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations (or category entry points)
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk

Ceny platí pro ČR. Další trhy zde.

Starter

YEARLY PLAN
Predict in-market performance, and understand what’s driving it.
$1,390
/ per test with yearly plan
Details & pricing
  • 5 pre-tests
  • Test creative concepts, keyvisuals, videos, storyboards...
  • Robust 500+ samples
  • Emotional diagnostics (second-by-second)
  • Brand & Message recall (second-by-second)
  • A/B testing
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary
  • Results in 5 days
  • $ 6,950 for yearly plan

Pro

YEARLY PLAN
Identify opportunities to improve effectiveness.
$1,590
/ per test with yearly plan
  • Everything in Starter
  • Plus Extra:
    Verbatims of the respondents (quotes & spontaneous reactions)
    Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
    Export to slides
    Campaign expert consultation
  • $ 7,950 for yearly plan

Pro

SINGLE TEST
Predict performance with all PRO plan features. Single test, no yearly plan.
$2,200
/ single test, no yearly plan
  • All PRO features

Starter

YEARLY PLAN
Predict in-market performance, and understand what’s driving it.
€1,390
/ per test with yearly plan
Details & pricing
  • 5 pre-tests
  • Test creative concepts, keyvisuals, videos, storyboards...
  • Robust 500+ samples
  • Emotional diagnostics (second-by-second)
  • Brand & Message recall (second-by-second)
  • A/B testing
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary
  • Results in 5 days
  • $ 6,950 for yearly plan

Pro

YEARLY PLAN
Identify opportunities to improve effectiveness.
€1,590
/ per test with yearly plan
  • Everything in Starter
  • Plus Extra:
    Verbatims of the respondents (quotes & spontaneous reactions)
    Sec-by-sec emotion word-clouds (understand how people react to different scenes of your video)
    Export to slides
    Campaign expert consultation
  • $ 7,950 for yearly plan

Pro

SINGLE TEST
Predict performance with all PRO plan features. Single test, no yearly plan.
€2,200
/ single test, no yearly plan
  • All PRO features
Trusted by 500+ brilliant consumer brands
FAQ

Got questions? We have answers!

Is the contract for a year? Do I invoice monthly or yearly?

Yes, all (mostly 4) waves must be used within 12 months. We can invoice either in a lump sum (yearly) or spread the cost out over monthly instalments.

How do you collect data? Is it an online questionnaire?

Yes, it is an online questionnaire that can be completed on both computers and mobile phones with internet access. Below are some examples of our questions.

  • We give respondents tasks rather than asking for declarations (implicit testing).
  • We emphasize emotions.We ask simple questions to avoid making respondents think too hard.We intersperse questionnaires with GIFs to maintain respondents' attention.Our questionnaires typically take a few minutes to complete, not half an hour.
  • We ask simple questions to avoid making respondents think too hard.
  • We intersperse questionnaires with GIFs to maintain respondents' attention.
  • Our questionnaires typically take a few minutes to complete, not half an hour.
What are the next steps if we choose you? When can you start? When will you deliver the results?

We will prepare the inputs together – selecting competitors, associations, and the wording of the category. Once you approve the inputs, we will create the questionnaire, launch the data collection, and in approximately 7-10 days, you'll have the results of the first wave. The majority of clients are not in a rush and are satisfied if we provide the results within a month.

How many creatives can I include in the test?

It’s up to you how many you want to test. Many clients test up to 5 creatives. There is no limit on the number of creatives. Each creative is considered one test (for clarification, a storyboard with one story on five visuals is treated as one creative).

Can we see what the results look like? What exactly will we get?

Of course! For campaign testing, please check this, where you’ll find many real results from various campaigns. For brand tracking, please check this.

Can we add some of our own questions to the questionnaire?

The main packages (Starter and Pro) do not allow for additional questions to keep the cost and delivery speed at a high quality standard. However, additional questions can be added, which would result in a customized version of our products (i.e., a tailored offer with a likely higher price).

WHAT SETS US APART

We use modern behavioral methods to uncover what really drives your customers

Practical

A beautiful, actionable dashboard that speaks the language of a CEO.

Affordable

A stellar tool at a fraction of the traditional price.

Rock Solid

Accurate behavioral methods that uncover subconscious buying decisions.

“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”

Radek S.
CMO at Hedepy

“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”

Jaroslav M.
CCO at Publicis Groupe

Over 500 consumer brands trust Behavio to improve their brand marketing

G2 five star review badge
500+
Brands improved
5000+
Brands tracked
15m+
Answers collected