95% of human decisions are subconscious, and we can’t correctly tell our motivators and predict our own behavior.
Legacy market research is not predictive of advertising performance and buying behavior. It primarily activates the rational brain, which is less involved in actual shopping decisions.
We map the changes in subconscious memory connections that predict buying behavior.
"We've been working with Behavio for over 3 years, and this partnership has elevated our market research to the next level."
"Testing our campaign with Behavio was a joy! The quick execution and detailed report helped us enhance our ad to make it even more effective."
Based on neuroscience research, this method uncovers subconscious associations with your brand.
To grow, a brand must spontaneously come to the mind of the buyers. We cover this using multiple metrics.
We survey national populations around the globe and let you filter diverse audiences within them.
Based on recent marketing science, we analyze all three key ingredients of effective advertising in great detail.
Each creative is tested with a unique sample of 500+ respondents to deliver accurate and valuable insights.
Super short, mobile-first, visual surveys with superior user experience and high intrinsic motivation.
Join fast-scaling brands like Notino or Kiwi.com to supercharge your growth.
Get startedGet straightforward answers about how the Behavio Method works — from what makes it unique to how it measures real brand perceptions and predicts outcomes.
Traditional research focuses on what people say — Behavio uncovers what they actually think and do. Our method is grounded in behavioral science, measuring subconscious memory structures that predict real buying behavior rather than stated opinions.
We use implicit association tests and Brand–Need–Emotion mapping to capture fast, instinctive responses that reveal true brand associations. Combined with representative samples and randomized control trials (RCTs), this ensures results that reflect real-world decision-making.
Yes. Our studies consistently show that shifts in subconscious brand memory predict future market share and ad performance.
“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”
“It's amazing to see behavioral science so practically applied to brand building and campaign improvement.”
Monitor your brand health & spot gaps for fast growth.
Supercharge your ad impact up to 11x with actionable improvements.
Supercharge your ad impact up to 11x with actionable improvements.
Monitor your brand health & spot gaps for fast growth.
Supercharge your ad impact up to 11x with actionable improvements.
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