AI PRE-TEST · PREDICTIVE VIDEO AD TESTING

Pre-test every video ad.
‍Fix it scene by scene

See how your video ad would likely score, before you spend on media. Predicted brand recall and emotion in 15 minutes, no respondents needed.

THE PROBLEM

Five cuts, one media budget, no data to choose with

Opinion decides

The agency and the brand team each defend a favorite.

A/B tests answer too late

You learn which variant won after the budget is spent.

Attention is not memory

Being seen does not mean your brand is remembered.

THE PRODUCT

What is Behavio AI Pre-Test?

A predictive ad test for video. It estimates how your ad would perform in a real Behavio pre-test, using a model trained on 10+ years of tests with real respondents, and benchmarks the result against the market.

✏️ Click & drag to score a region

Attention

Heatmaps and second-by-second curves. See where viewers' eyes are predicted to land.

Brand recall vs Positive emotion 0:00 — 0:30
Brand recall Positive emotion
Video frames

Emotion

A second-by-second curve shows where your ad lifts engagement and where it goes flat.

Branding

Logos, colors, mascots, audio mnemonics — we score every brand cue, not just the logo.

SCENE-BY-SCENE insights

Know what to change, scene by scene

Scene by Scene splits your video into individual scenes and reads each one separately. For every scene, you see what happens on screen, how it performs, and what to change.
See exactly where your video gains or loses branding and emotion.
Find the scenes that hold your spot back.
Brief your agency with clear, scene-level changes.
Market map shows guilt-free indulgence has high growth potential, easy snacks medium, pre-gym fuel low.
WHY YOU CAN TRUST THE PREDICTION

Built on 10+ years of real campaigns. Not the open internet

Our model is trained on a decade of actual Behavio ad tests — what real people saw, felt, and remembered. Not synthetic data. Not scraped from the web.

10 yrs
of real Behavio campaigns in our training set — not synthetic data, not scraped from the web.
750 k
measured moments of attention, emotion, and brand impact powering the model.
85%
of campaigns within ±10 p.p. of a human test.
HOW AI PRE-TESTING WORKS

From upload to decision in 15 minutes

01

Upload

Upload your video and confirm your brand. We'll take it from there.
02

Get predictions

See predicted brand recall, emotion and attention in about 15 minutes.
03

Act on results

Fix the weak moments with the AI assistant, then test again.
COMPARE

AI Pre-Test vs A/B tests and full pre-tests

Behavio comparison table
Comparison of ad testing methods
FeaturePlatform A/B testAttention-only AI toolsBehavio AI Pre-TestBehavio Full Pre-Test
Answer before media spendNoYesYesYes
Time to resultAfter launchMinutes15 minutesAbout 3 days
Brand recallNoNoPredictedMeasured
Positive emotionNoPartialPredictedMeasured
Real respondents and segmentsPlatform usersNoNoYes

Use AI to screen many cuts.
Use real respondents for the final one.

Negative emotion, messages, segments and static formats need a Full Pre-Test.
FAQ

Frequently asked questions about Behavio AI Pre-Test

How long does an AI pre-test take?

Blue plus sign icon on white background.

About 15 minutes from upload to a full report.

What data is the AI model trained on?

Only real Behavio campaign tests: 10+ years of data and over 750,000 measured moments of attention, emotion and brand impact from human respondents.

How accurate is AI ad testing?

85% of campaigns land within ±10 percentage points of a Full Pre-Test with real respondents. Scores use the same benchmark database, so they are directly comparable.

Is a score of 65% good?

 The color tells you. Red is below average, orange is average, green is above average against campaigns in our database. A gap under 5 points between two cuts is not a meaningful difference.

Is the heatmap real eye tracking?

No. A predictive model estimates where attention is most likely to land, second by second.

Which formats can I test?

Video close to final: finished films, cuts before the final grade or AI-generated ads, up to 3 minutes and 500 MB. Static, audio-only, storyboard and animatic formats are not supported.

Can it tell me whether people will dislike my ad?

No. It predicts positive emotion only. A low score means little engagement, not irritation. Negative emotion needs a Full Pre-Test.

Test your next video ad before the media plan locks

3 free AI pre-tests when you book a demo with Behavio.
Fill out the form to get started.