MARKET MAPPING
Strategic research fast enough to run before big brand decisions.
Clear next steps, not a 100-slide report.
Every map ends in a short list of moves you can act on immediately: the needs to own, the reason each one's right, and what to do about it. No deck to decode.
Behavio AI
Behavio AI
Inputs suggested instantly. Results in 14 days.
Upload your category and competitors. We suggest the setup, you just confirm. A full read of the market comes back in two weeks, not the months legacy research takes.
Every market in one dashboard.
Run as many markets as you need and compare them side by side. Spot where you're ahead and where you're losing ground, without switching tools or waiting on separate reports.
Real behavior from 1,000+ people.
Old-school surveys ask people to rate statements they'd never think about. We use implicit, behavioral methods on 1,000+ real people from your audience to capture the System-1 memory links that actually drive choice.
Growth advice built for your brand.
A challenger and a category leader need different moves. Behavio classifies where your brand actually stands and tailors the growth recommendation to your size and situation, not the same best practice everyone else gets.
Behavio AI
Behavio AI
„plná chuť“?
„prémiová kvalita“?
„ranní dávka energie“?
Over 600 consumer brands use Behavio to make smarter marketing decisions
Every customer need, ranked by growth opportunity.
We score each need on how many buyers it drives and whether it's still up for grabs. The result is a ranked shortlist of your category’s needs, so you know exactly where to grow with the least resistance.
From brief to results in 14 days
Set up
suggested instantly, you just hit confirm.
Map
free mind-share.
See results in 14 days
Every Behavio result ends with clear next steps
Find your brand's clearest path to growth
Get the consumer needs worth owning, ranked. A brand growth expert walks you through them.
Most research maps the category. We tell you what to own.
%201.png)
Clear guidance in an overcrowded online market
Growing in a crowded online market meant knowing what to say. Market Mapping showed shoppers care most about comfort, price, design, quality and durability, giving Meatfly and Digivice a clear campaign focus.
%201.png)
Proof the strategy stands on solid foundations
Dermacol wanted to confirm its tradition-and-family strategy still resonates. Market Mapping showed it leads on price-quality, longevity and reliability, while brand heritage matters far less.
Choose your Market Mapping plan
Heavy automation keeps premium market research budget-
friendly. Expert support is included in every plan.
Starter
- $9,700 / per year with the option of one-time or half-yearly billing.
- Representative sample (1 x 1000)
- Importance of consumer needs (10 needs)
- Brand links
- Brand metricsBrand awarenessBrand emotionsBrand buyersBrand likeability
- Category metrics
- All metrics for your brand and 5 competitors
- Easy-to-read dashboards
- Lucid insights with clear brand summary
- Expert consultation with a research specialist
- Verbatims of the respondents (quotes & spontaneous reactions)
Customized?
Starter
- Twice a year brand tracking
- Representative sample (2 x 1000)
- Brand metricsBrand awarenessBrand emotionsBrand buyersBrand likeability
- Category metrics
- All metrics for your brand and 2 competitors
- Easy-to-read dashboards
- Lucid insights with clear brand summary
Pro
- Quarterly brand tracking
- Representative sample (4 x 1000)
- Everything in Starter plus Extra:Brand salience5 brand attributes and associations (or category entry points)All metrics for your brand and 5 competitorsExport to slidesBrand tracking expert consultation
Customized?
Got questions? We have answers!
Explore frequently asked questions about market mapping to get a better sense of how Behavio uncovers consumer needs and category dynamics.
What is market mapping?
It's a behavioral map of your category: every need that drives choice, sized by how much it matters, with your brand and competitors plotted against those needs — so you can see exactly where the unmet demand and white space are.
How is this different from segmentation?
Traditional segmentation groups people into personas you can't act on. Market mapping maps needs: the specific demand spaces in your category, which ones are underserved, and the one your brand is best placed to own.
How fast do I get results?
A full category map comes back in 2 weeks, not the months legacy segmentation studies take — fast enough to feed your next planning cycle.
What do I get at the end?
The full needs landscape ranked by importance, the gaps where demand outstrips what brands deliver, every brand's fit against each need, and a recommended positioning territory your brand can credibly win.
Which markets and categories can you map?
We cover most categories and markets, from a single-country study to global comparisons across multiple regions. Every market is measured using the same framework, making results directly comparable across countries. Coverage depends on your category and target audience, so get in touch and we'll confirm what's possible for your specific market.
How does your sampling approach work?
Each map runs on a representative sample of around 1,000 people per market, balanced to your category's buyers, so the needs and gaps reflect real demand — not a self-selected panel.
.avif)
.avif)
.avif)
.avif)
.avif)
.avif){kind=tracking}
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
.avif)
