Explore the language of behavioral science, brand tracking, and ad testing to make better marketing decisions
Evaluating how well an ad performs by measuring attention, branding, and emotional impact using behavioral data.
A visual output showing where viewers focus their attention in an ad , helping ensure your brand and message arenât overlooked.
Distinctive elements (like colors, logos, or slogans) that help people instantly recognize your brand. Strong codes make your brand easier to recall at the right moment.
A holistic view of how your brand performs across awareness, perception, emotion, and preference.
Continuous measurement of your brandâs health and perception over time, showing whether awareness, salience, and category buyers are growing.
How clearly and naturally an ad connects to the brand behind it. Strong branding ensures people know who the ad is from, even before the logo appears.
The situations, needs, or emotions that trigger buying decisions in your category. The more your brand is linked to them, the more likely it is to be chosen.
Visual or audio elements that make your brand stand out, such as mascots, jingles, packaging, or taglines.
A behavioral science method that measures how quickly people connect ideas, revealing subconscious associations they might not be aware of.
Research that uncovers category drivers and unmet consumer needs, helping you identify your best growth opportunities.
The likelihood that your brand comes to mind when people are ready to buy. The stronger your mental availability, the higher your market share.
A creative approach that keeps your brand instantly recognizable while staying fresh. It means using familiar brand assets â like colors, logos, or slogans â in new, surprising ways that keep attention high without losing recognition.
A gold-standard research method where groups are randomly assigned to test conditions, ensuring accurate, bias-free results.
Fast, intuitive, emotional thinking that dominates real-world decisions, unlike the slower, rational System 2 thinking measured by traditional surveys.
