
Easy. Affordable. Modern methods.
Because what people say is not what people do.














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Discover the needs that matter most to consumers and the brands that are meeting them.

Evaluate your brand’s performance against competitors on key metrics like size, awareness, emotion, and salience.

Understand how your brand is perceived by consumers in your market and around the world.



95% of buying decisions happen subconsciously. Old-school surveys miss what really drives them.



Even if we’re not the right fit, you’ll walk away with clear next steps for your brand
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We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.
Ceny platí pro ČR. Další trhy zde.




Explore frequently asked questions about market tracking to get a better sense of how Behavio uncovers consumer needs and category dynamics.
You’ll uncover the most important consumer needs in your market, see which brands are meeting them best, and understand where new opportunities lie. It’s a fast, affordable way to find your strongest market position and sharpen your brand proposition.
Brand tracking shows how your brand performs over time — awareness, salience, and emotions. Market tracking adds a broader layer, revealing what drives the entire category, what consumers truly need, and how your brand stacks up against competitors on those needs.
Most clients run it once or twice a year to capture shifts in consumer needs and category dynamics.