Behavio Blog & Data

Poppi's billion-dollar transformation: when branding trumps product

Claims testing: how to validate brand messages before launch

Is it time for a rebrand, redesign, or refresh?

Playful consistency: the secret to super effective advertising

How Behavio tracks brand performance using behavioral science

This KLM ad has a story that soars—but could it fly higher?

The 95/5 rule in marketing explained: a 3-minute breakdown with key takeaways

Heineken’s “Zero Alcohol” ad: strong message, mixed reactions

How to capture consumer attention with your ad campaigns