Measuring AI-made ads: can they beat human creativity?

Coca-Cola’s Masterpiece gallery. Liquid Death’s fan-made Pulled Over ad. The buzz online was huge, but do consumers actually feel the same?

Can people tell it’s AI?

Does it actually drive sales like “traditional” ads?

From these real-world examples, you’ll discover the three key drivers of ad effectiveness — and exactly how to optimize them to maximize your impact.