We're looking for a Marketing & Content Lead!

We are looking for a strategic Marketing & Content Lead who is ready to take charge of Behavio’s brand and demand generation. In this role, you’ll own our content strategy, shape our global positioning, and lead our marketing team from our Prague HQ.

This is a hands-on leadership role where strategy meets execution. You won't just sit in spreadsheets – you’ll directly shape our content, mentor a team, and turn marketing into a core growth driver for Behavio.

You are not starting from scratch. You’ll build on a strong brand foundation, an active content ecosystem, and ambitious marketing initiatives across EU and US markets.

👤 About the role

• Support and grow the team: Guide, mentor, and set daily priorities for 2 direct reports, working with external freelancers when needed.
• Manage the plan, channels, and budget: Work alongside our CEO to set quarterly marketing OKRs, manage campaign budgets, and track results. Oversee our marketing channels (PR, social, paid, web, and events), evaluate performance, identify what works, and guide the team’s priorities accordingly.
• Drive pipeline and lead generation: Partner closely with Sales to generate quality MQLs and SQLs and ensure our marketing supports real business growth.
• Drive content strategy and AI search (GEO/AEO): Build and execute an ambitious content strategy across podcasts, blogs, and case studies. Improve our visibility in AI search so AI engines and industry leaders cite Behavio as an authority in market research.
• Own product marketing and messaging: Help launch new tools, refine messaging for our target audience, and maintain a consistent brand voice across touchpoints.
• Ensure high-quality content execution: Bring a sharp eye for detail, strong copywriting skills, and a good sense of visual design. Ensure our website, landing pages, and content assets meet Behavio’s high brand standards.

🔍 Who we're looking for

A smart, curious, and proactive marketer who loves getting things done.

You don't need 10 years of executive experience. We care much more about your drive, strategic thinking, and ability to execute. You combine creative brand ideas with a focus on what actually works.

You'll be a great fit if you have:

• Content leadership experience: 3+ years of hands-on experience in content leadership within a SaaS company, tech startup, or agency.
• Demand generation and content: You understand how content contributes to pipeline growth (MQLs/SQLs) and how to measure its impact.
• Leadership potential: You’ve managed people, led external freelancers, or are a senior specialist ready to step into a leadership role.
• Modern marketing expertise: Solid understanding of SEO, AI-powered workflows, and emerging AI answer engines (GEO/AEO).
• Channel strategy and prioritization: You see the bigger picture across marketing channels, know how to evaluate their performance, allocate time and budget effectively, and focus the team on what drives results.
• Content partnerships and networking: Experience or interest in building content partnerships with podcasters, marketing creators, and other relevant voices.
• Commercial mindset: You understand client needs and enjoy connecting marketing activities to sales success.
• Fluent English: English is our official company language and the primary language of the marketing team.

Sound like you? Send us your application!

🫴 What we offer

• Competitive compensation: A salary that matches your skills and experience.
• Flexible working arrangements: Flexible hours, work-from-home options, and the possibility of taking longer unpaid leave.
• Personal development: A budget for conferences, workshops, and learning materials.
• Office perks: Weekly breakfasts and a daily supply of fresh fruit, snacks, and drinks.
• A great workspace: All the tech hardware you need, a beautiful office, a dog-friendly atmosphere, an outdoor terrace, an on-site bistro, free tickets to the DOX gallery, and courtyard parking.
• Team experiences: Regular team meetups and trips, including multi-day offsites at mountain cabins.
• A meaningful role: A culture that genuinely values its people and the opportunity to help Behavio expand globally.

💙 Why Behavio?

We are already changing how marketers build brands across 18 countries, working with more than 120 clients — including Decathlon, IKEA, and Philips.

Alongside global giants, our portfolio includes fast-growing companies like Hedepy, Notino, and GymBeam.

Pioneers in implicit behavioral testing and research, we’ve evolved from an agency into a successful tech startup with global ambitions, focusing on the US and EU markets. 🌍

Our vision is to be part of every strategic growth discussion, partner with ambitious brands, and deliver key insights on creating maximum business value through brand building.

We deliver this through three core products: Brand Tracking, Market Mapping,  Ad Testing, where we’ve transformed modern behavioral methodologies into affordable, easy-to-use SaaS tools. And when an off-the-shelf solution isn’t enough, we back it up with strategic research.

We are known for being very selective about who joins our team. You’ll find people here who are smart, ambitious, yet kind and occasionally funny.

We love working together — in our latest survey, 89% of us responded with “❤️” when asked how much we appreciate our colleagues. We place high value on teamwork, practical no-BS intelligence (a “get straight to the point” approach), drive, and energy.

We also strictly refuse to work with shady industries that profit from human misery.

Sound like you? Let's talk.

If this sounds like a perfect match, send us your application and let us get to know you!