"Behavio’s insights have been essential for our expansion into new markets. Their feedback helped us refine our campaigns, ensuring our brands resonate with consumers in each market.”
Background
Stock Spirits Group is a rapidly growing company with a portfolio of over 80 brands across 50 countries. With a focus on international expansion, their goal is to successfully introduce local brands into new markets.
To achieve this, it’s essential for their brands to resonate with local consumers. As their investors expect strong growth, market expansion is a key priority.
Pain Point
As Stock expanded into new regions, they needed a way to fine-tune their marketing strategies to ensure their brands appealed to local audiences. Behavio’s role was to help optimize campaigns and messaging to effectively connect with consumers in diverse markets.
Behavio’s Insight
Behavio provides ad testing for Stock’s campaigns, offering data-driven insights to assess ad performance across different regions. This helped Stock adjust their messaging, particularly for key brands like Clan Campbell, Żołądkowa, and Limoncè.
A key takeaway was the need to tailor messaging to specific cultures, as well as the identification of certain ad elements that were less effective in some markets. These findings led to adjustments that improved the ability to capture attention and foster stronger emotional connections.
Outcome
With Behavio’s insights, Stock successfully improved brand perception in new markets. Their campaigns for Clan Campbell, Żołądkowa, and Limoncè saw increased engagement and stronger brand recognition as they expanded internationally.
This partnership has been crucial in supporting Stock’s growth strategy, enabling them to establish a solid presence in new markets and strengthen their position in the European spirits industry.
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