Background
Kiwi.com is a Czech travel-tech company that enables seamless flight bookings across carriers. As the company expanded into new regions, understanding how its brand was perceived across very different markets became a critical need. Kiwi.com was looking for a partner to replace their existing solution, which had become overly complex, costly, and slow.
In the past year alone, Kiwi.com launched brand tracking studies in the Czech Republic, Slovakia, Hungary, Romania, Spain, Poland, and Ukraine.
Pain point
Kiwi.com had ambitious plans to grow its presence across Europe. But each market was at a different stage. Some, like Slovakia, had high awareness but lower purchasing power. Others, like Spain, were dominated by larger players – and Kiwi was a newcomer.
With campaigns rolling out at different times and market maturity levels varying widely, the team needed a flexible way to understand what was working where and when.
Behavio’s insight
Working closely with Kiwi.com’s Head of Digital Campaigns, Behavio launched six brand trackers across markets, with a catch: measurements needed to be timed around marketing campaign activity. Sometimes pre-campaign. Sometimes post-campaign. Always fast.
Behavio’s flexible setup allowed Kiwi.com to shift tracking waves on short notice. When the Spanish campaign moved, so did the tracker. This agility let the team compare brand metrics before and after campaigns, using results to understand the impact of their ads and make real-time budget decisions.
And it worked. In one market, low awareness scores led to a targeted brand push, and the next wave showed a clear lift.
Outcome
Kiwi.com became one of Behavio’s most engaged tracking clients; they not only collected data but also acted on it.
The team used brand tracking to time campaigns, compare effectiveness across regions, and fine-tune strategy based on local insights.
Now, with a full year of tracking under their belt, Kiwi.com is one step closer to becoming a household name across Europe.
