Test your ads before you spend. Know exactly what to fix.

Dynata's trusted global audience data meets Behavio's actionable creative testing. Get clear scores, second-by-second diagnostics, and specific tips to make every ad work harder.

Budgets are shrinking

Every dollar matters. You can't afford to run ads that don't land.

Attention is scattered

Your audience scrolls past hundreds of ads a day. Most go unnoticed.

Guessing doesn't scale

Gut feeling works sometimes. Predictive testing works every time.

Research is too slow

You need answers in days, not weeks. And they need to be clear.

Why Dynata & Behavio?

Creative testing that's actually useful. Here's what makes this different.

Know what to change, and where

Not just a score — you get second-by-second diagnostics across every dimension. See exactly which moments work, which don't, and what to do about it.

Sec-by-sec attention
Sec-by-sec emotion
Sec-by-sec branding

Fast and scalable

Get results in days, not weeks. One dashboard for all your markets.

Real respondents in 5 days
Cross-border dashboard
Global coverage

Built on proven behavioral science

The methodology is grounded in real science and validated by the Advertising Research Foundation (ARF). Not standard survey logic.

Brand–Need–Emotion
Implicit association test
Mental availability
500+ per variant
First-party data

Any format, any market

Test video, static, concept art, storyboards, or audio. Run tests in any market where Dynata has panel coverage.

Video
Static
Storyboard
Concept
Audio
Out-of-home
Key visual

Your market. Your language. Your team.

Creative testing only works when someone understands your market. That's why every Dynata & Behavio project comes with dedicated consultants in your region.

People who know local media, cultural context, and how to interpret results for your audience. Not a help desk. A research partner who picks up the phone.

Local consultants across major markets worldwide

Native-language support and cultural context built in

Dedicated account manager from kick-off to readout

Global reach. Behavioral science. Actionable results.

Dynata brings the audiences and local expertise. Behavio turns their responses into clear next steps for your creative.

The world's largest first-party data company

Local account managers and research consultants who speak your language, understand your market, and guide you from kick-off to readout.
Global panel coverage — the same trusted partner wherever you run campaigns.
500+ real, verified respondents per creative from Dynata's first-party, permissioned panel.

The ad testing platform marketers actually use

Specific optimization tips, not just scores — with fast, intuitive dashboards built for cross-border teams
10+ years of ad testing data across 30+ markets powering every benchmark and prediction
Methodology validated by the Advertising Research Foundation (ARF)

From brief to results in days

Getting started is simple. No setup headaches, no 100-page reports. Just clear, actionable answers.

Upload your creative

Video, static, concept, storyboard — any format. Load your ads into the platform.

Define your audience

Choose who you want to reach. Dynata sources 500+ verified respondents matched to your target.

Audiences respond

Real people view your ads and react in Behavio's testing environment — simple, intuitive, and natural.

Scores, tips & readout

Full scoring on branding, need, and emotion — plus an expert readout call and AI-powered dashboard.

Three scores that tell the full story

Not just a single number. You get a clear picture of what's working, what's not, and where to focus your creative energy.

Branding

Not just a single number. You get a clear picture of what's working, what's not, and where to focus your creative energy.

Sec-by-sec branding
Brand fit
Brand recall

Need

Not just a single number. You get a clear picture of what's working, what's not, and where to focus your creative energy.

Need linkage
Message recall
Test 1–4 key messages
Category recall

Emotion

How strong is the emotional response? Where does attention peak — and where does it drop?

Positive & negative emotion curves
Clarity
Sec-by-sec verbatims
Attention heatmap
Distinctiveness

Everything you need to act on results

Interactive dashboard

Not just a single number. You get a clear picture of what's working, what's not, and where to focus your creative energy.

AI insights assistant

Ask questions about your results in plain language. Get data analysis, interpretation, and recommendations specific to your ad — right in the platform.

Ready-made reporting

Download designed presentation slides and a full insights summary. Ready to share with your team, your agency, or your board.

Dedicated project team

A Dynata account manager and Behavio creative testing specialists guide your project from kick-off to readout.
BCG logo

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

David A.
Principal
E-on logo

“Pretests help you fine-tune every scene in your video. You'll know exactly how to tweak it before launching your campaign.“

Martin Z.
Strategy Director

How does it compare?

Dynata brings the audiences and local expertise. Behavio turns their responses into clear next steps for your creative.

Actionable optimization tips
Second-by-second Brand, Need, Emotion
Attention heatmaps
AI chat with your results
Easy-to-use dashboard
Expert consultation included
Real respondents (not modeled)
Local consultants in your market
Speed
Global coverage
Actionable optimization tips
Actionable optimization tips
Second-by-second Brand, Need, Emotion
All three pillars
Attention heatmaps
AI chat with your results
In-platform
Easy-to-use dashboard
Interactive
Expert consultation included
Dedicated team
Real respondents (not modeled)
500+ per variant
Local consultants in your market
Native language
Speed
Days
Global coverage

Market research agencies

Actionable optimization tips
Limited or generic
Second-by-second Brand, Need, Emotion
Emotion only (if any)
Attention heatmaps
AI chat with your results
Easy-to-use dashboard
Slides/PDF only
Easy-to-use dashboard
Real respondents (not modeled)
Often ≤150
Local consultants in your market
Depends on agency
Speed
Days to weeks
Global coverage

Ready to test your next ad?

Book a 30-minute call with Behavio co-founder Marek. He'll walk you through the platform, show real examples, and help you plan your first test.

Book a call