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Brand growth
What is a brand audit? A complete guide for 2025
Ad impact
KFC’s Lava Hot Wings ad: too hot to handle…or just awkward?
Ad impact
A sweet lesson in branding from Tony’s Chocolonely
Ad impact
The agency playbook for selling creative testing to clients
Ad impact
Neuromarketing vs. Behavio’s ad testing solution
Ad impact
Category insights
Is IKEA’s “Harlem Shake” ad attention-grabbing or just confusing?
Ad impact
Analyzing brand recall and ad attention metrics with heatmaps
Category insights
Brand growth
Poppi's billion-dollar transformation: when branding trumps product
Ad impact
Brand growth
Claims testing: the key to effective brand messaging
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