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Behavio Blog & Data

Oatly's marketing strategy: how a plant-based rebel won hearts (and shelves)

Oreo’s campaign started in an MIT lab. But did it land with real people?

How brands are using heatmaps to boost creative performance

How creative agencies are winning pitches with pre-testing

The bold strategy behind Liquid Death advertising

AI-powered ad testing vs. Behavio

The difference between survey tools and Behavio

Traditional survey tools vs. Behavio's ad testing

Mastering top-of-mind marketing: 4 techniques to stay relevant

Ad effectiveness in 2025: Why big and small brands need different playbooks