BRAND TRACKING

Track your brand, market & rivals with behavioral science

Easy. Affordable. Modern methods.
Because what people say is not what people do.

G2 logo
1

Measure and manage your top of funnel

Track brand awareness, salience, category size, and buyer share—all in one place.

2

Compare your brand to the competition

Measure key brand KPIs and associations for you and up to 10 competitors.

3

See what people really think of your brand

Find out what buyers and non-buyers love—or what’s holding them back—across demographics.

4

Monitor your campaigns’ impact on brand

With always-on measurement, see how each campaign shifts awareness, salience, and preference in real time.

5

Get actionable insights from research experts

Every dashboard update comes with a clear summary of key findings—and what to do next.

why behavio

Top modern methods   
made easy

What people say is not what people do

95% of buying decisions happen subconsciously. 
Old-school surveys miss what really drives them.

Easy

Simple set-up, beautiful dashboard.

Actionable

Applicable insights you can use to supercharge brand growth.

Cost-effective

Always-on brand tracking starting at 4,500 per year.

Expert Advice

Top brand research experts at your side, at all times.

Over 500 consumer brands trust Behavio to improve their brand marketing

G2 five star review badge
500+
Brands improved
1000+
Brands tracked
20m+
Answers collected
Hedepy logo

“Brand tracking gave us a fresh perspective on our brand – valuable insights and clear data at a great price.”

Radek S.
CMO
Publicis Group logo

“Great to see behavioral science so practically applied to brand building and improving campaigns.”

Jaroslav M.
CCO
Pillow logo

“Pillow and Behavio share the same vision: What gets measured, gets managed. That's why this partnership is so fantastic!”

Martin P.
Co-founder & CMO
BCG

“Behavio consistently delivers a great experience. They take the time to understand our objectives and proactively suggest improvements for better, more reliable data.”

David A.
CCO
yyy agency logo

“Showing creative concepts to our target audience as early as possible has always paid off. Behavio’s pre-tests give us practical feedback, leading to better ad creatives and uncovering imperfections. This means higher efficiency for often significant investments.“

Martin Z.
Strategy Director

“Pre-testing our ad campaign in Behavio was easier than we had anticipated. Detailed results on what to improve in our video were ready only after a few days, saving us a lot of time and money.“

Daria Z.
Brand Manager
E-on logo

“Pretests help you fine-tune every scene in your video. You'll know exactly how to tweak it before launching your campaign.“

Martin Z.
Strategy Director

"We've been working with Behavio for over 3 years, and this partnership has elevated our market research to the next level."

Jitka S.
Marketing Manager

"Testing our campaign with Behavio was a joy! The quick execution and detailed report helped us enhance our ad to make it even more effective."

Lenka M.
Marketing Director

"Brand tracking provided us with clear data on our brand, the market, the competition, and how we're perceived by more than just our clients. This helps us make informed decisions."

Ondrej K.
CMO

Find our what’s blocking your brand in a free 1-on-1 session

Join fast-scaling brands like Notino or Kiwi.com to supercharge your growth.

CUSTOMER STORIES

Modern brand heroes love Behavio

How does brand tracking work?

01

Define

Together, we’ll define your category and competitors.
02

Measure

We can start measuring whenever you're ready.
03

See results

See the first results in just two weeks and receive updates every 3 months.
PRICING

Choose your ideal brand tracking plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
$4,600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
$12,500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation
    Verbatims of the respondents (quotes & spontaneous reactions)

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk
Ještě levněji? 🤑
Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.
€4.600
/ per year
Details & pricing
  • Twice a year brand tracking
  • Representative sample (2 x 1000)
  • Brand metrics
    Brand awareness
    Brand emotions
    Brand buyers
    Brand likeability
  • Category metrics
  • All metrics for your brand and 2 competitors
  • Easy-to-read dashboards
  • Lucid insights with clear brand summary

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.
€12.500
/ per year
  • Quarterly brand tracking
  • Representative sample (4 x 1000)
  • Everything in Starter plus Extra:
    Brand salience
    5 brand attributes and associations (or category entry points)
    All metrics for your brand and 5 competitors
    Export to slides
    Brand tracking expert consultation

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.
Let's talk

Latest brand insights to help you win