What you will learn:
- How to define and describe your customers' needs.
- How to identify the needs specifically related to your product and campaigns.
- How to measure their strength and select the ones that will drive your brand growth.
- How to effectively link these needs to your brand.
- How to prepare campaigns that bridge customer needs, purchasing situations, and your brand.
- Why your product itself isn't actually what people want.
All concepts are demonstrated through practical examples from numerous research projects and case studies.
Pricing:
- 400 EUR (Psst: want a discount? Reach out to Hynek)
Practical Information:
- Duration: 2 hours
- Format: online
- Language: EN
- Key Takeaways: You will receive expert tips on working with customer needs.
Capacity is limited to 20 attendees worldwide.
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