You will learn:
- How Brands Grow: understand key buying behaviour patterns and why building penetration is the path towards profitable brand growth.
- Grow Our Brand: learn how to make the brand come easy to mind and be easy to buy via the pillars of portfolio, mental and physical availability.
- Is Our Brand Growing: know how to measure, benchmark and track key penetration growth levers.
Next masterclass:
The next masterclass takes place on 17 September 2026 at 9:00, in person at Behavio (Poupětova 1339/3, Prague 7-Holešovice | 4th floor).
Three hours. Plenty of insights. See you there.
About Mark and Andrea:
Mark Cichon’s helps marketers see how consumers really buy and how brands really grow.
- Combines marketing science, buyer behavior data, and Ehrenberg Bass Institute research to spot growth opportunities.
Andrea Davidova is a Senior Brand Marketing Manager at Unilever who turns complex strategy into sustainable sales.
- Manages Hellmann's on the Czech and Slovak market, driving awareness through portfolio strategy, promotional discipline, and cross-team collaboration.
