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Showing 12 results
Brand growth

What is a brand audit? A complete guide for 2025

Ad impact

KFC’s Lava Hot Wings ad: too hot to handle…or just awkward?

Ad impact

A sweet lesson in branding from Tony’s Chocolonely

Ad impact

The agency playbook for selling creative testing to clients

Ad impact

Neuromarketing vs. Behavio’s ad testing solution

Ad impact
Category insights

Is IKEA’s “Harlem Shake” ad attention-grabbing or just confusing?

Ad impact

Analyzing brand recall and ad attention metrics with heatmaps

Category insights
Brand growth

Poppi's billion-dollar transformation: when branding trumps product

Ad impact
Brand growth

Claims testing: the key to effective brand messaging

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