BRAND TRACKING

See exactly where your brand stands and what to do next

Name: Behavio platform
Brand: Behavio
Rating: 5 (15 reviews)

Track your brand, monitor competitors, and get clear next steps to grow.

See pricing

Get a clear view of your brand health

Track brand awareness, salience, category size, and buyer share — all in one place.

Beat your competitors where it counts

Benchmark against your key competitors. Spot their strengths, find your opportunities, and stay ahead of emerging threats.

See what people really think of your brand

Get inside the minds of consumers. How do people across different regions and demographics perceive you? What do they say when you're not in the room?

Monitor your campaigns’ impact on brand

With always-on measurement, see how each campaign shifts awareness, salience, and preference in real time.

Get actionable insights from research experts

Every dashboard update comes with a clear summary of key findings — and exactly what to do next.

why behavio

Top modern methods  made easy

What people say is not what people do

95% of buying decisions happen subconsciously. Old-school surveys miss what really drives them.

Advanced

Cutting-edge behavioral science, visualized in an intuitive dashboard.

Actionable

Insights you can apply immediately to boost brand growth.

Scalable

Works for small emerging brands and global leaders alike.

Expert support

Top brand growth consultants at your side whenever you need.

Over 500 consumer brands use Behavio to make smarter marketing decisions

500+

brands trust Behavio

1000+

brands tracked

20m+

responses analyzed

“Behavio gave us a highly flexible solution that lets us quickly plan research exactly where and when it’s needed. The client dashboard is super intuitive — easy to present to stakeholders and great for sharing results.”

Jiri P.,

Head of Digital Campaigns

“Going big early in a new market is a risk. Behavio showed us it paid off — and now we have a baseline to build on.”

Juraj K.,

Head of Brand Marketing

FAQ

Got questions?
We have answers!

What is Behavio’s AI Pre-Test?

AI Pre-Test is a predictive, AI-powered prediction of ad effectiveness. It estimates how your creative is likely to perform in terms of branding, emotion, and attention without running a respondent-based test.

How is this different from a full ad test?

AI Pre-Test is designed for early screening and creative exploration.

AI Pre-Test: Predictive, instant, no respondents, ideal for early concepts.
Full ad test: Measured with real respondents, statistically robust, used for final decision-making.

How long does it take to get results?

Typically just a few minutes after uploading your creative.

When will AI Pre-Test be available?

AI Pre-Test is currently in development and will be released soon. You can sign up on this page to be notified as soon as it becomes available and to get early access.

Start making smarter marketing decisions today

Let's talk about how ad testing, brand tracking, and market mapping can give you a clear edge over the competition.

CUSTOMER STORIES

Modern brand heroes love Behavio

View all case studies

“Thanks to data, we know how to improve branding next time.”

Martina Melicherova

Communication Director

"With Behavio, I rely on sophisticated solutions using advanced statistics. Their accurate research methods ensure high-quality data and are enjoyable for respondents."

Marie Syrovatkova

Business Insight & Expansion Analyst

Heineken launches a successful limited edition

Heineken A/B tested concepts of a limited edition for its local artisan beer brand.

"Thanks to Behavio, we can flexibly test campaign concepts or animatics (as we did with the Becherovka & Food campaign). This testing is not only quick but also cost-effective. I’m excited to continue testing more campaigns in the future."

Pavel Geschmay

Marketing Manager

Finlandia boosts its marketing effectiveness

Finlandia measures its brand associations and visual brand codes to determine what works best.

Ahmad tea drives profits with better packaging

Ahmad Tea A/B tested gift packagings and discovered a variant that people are willing to pay 3x more for.

"Appreciate the friendly and efficient cooperation with Behavio. The results of the analysis will help us get a better and more detailed understanding of our brand perception and communication efficiency."

Zuzana Vitkova

Marketing & PR

"Thanks to brand tracking, we have clear data about our brand, the market, the competition and how we are perceived not only by our clients. This helps us to make the right decisions."

Ondrej Karansky

CMO

"Pillow and Behavio see the world similarly: what you don't measure, you don't control. And that's why we work so well together!"

Martin Podavka

Co-Founder & CMO

"We use many of the findings in practice, so we don't have to rely as much on assumptions as in the past. The outputs are clear and easy to understand."

Filip Cerny

CMO

"Working with Behavio is very beneficial for me and, from my point of view, at a high level. I am very pleased with their approach, conduct and professionalism."

Radana Pochop Rusevova

Senior Digital Marketing Specialist

How does brand tracking work?

Define

We help you define your category and competitors — so you're measuring the right things from day one.

Measure

Weekly measurement, with a refreshed dashboard every quarter.

Results in 14 days

Get your first insights in just two weeks and receive updates every 3 months.

PRICING

Choose your ideal brand tracking plan

We’ve invested heavily in automation to deliver accurate insights at budget-friendly prices.

Ceny platí pro ČR. Další trhy zde.

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

$4,600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Compare your brand’s performance with two competitors. Benchmark key metrics to stay competitive and identify growth opportunities.
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

$12,500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.
Verbatims of the respondents (quotes & spontaneous reactions)
Discover exactly what respondents think about your brand through precise quotes and spontaneous reactions sorted by emotions and demographics.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

Ještě levněji? 🤑

Pro nejnapjatější rozpočty máme Starter Lite a Pro Lite s menším vzorkem respondentů. Pro hrubou představu o velikosti trhu a značek stačí.

Details & pricing

Starter

For smaller brands seeking fundamental benchmarks for their brand, market, and competitors.

€4 600

/ per year

Details & pricing

Twice a year brand tracking
Representative sample (2 x 1000)
We survey 2,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Brand metrics
Measure your brand’s growth and funnel performance. Identify strengths and areas for improvement with real-time data.
Brand awareness
Brand emotions
Brand buyers
Brand likeability
Category metrics
Track your category’s trends and seasonal shifts. Understand market growth to adapt and stay ahead.
All metrics for your brand and 2 competitors
Easy-to-read dashboards
Lucid insights with clear brand summary
Receive straightforward, actionable insights that you can apply to your brand strategy.

Pro

For growing brands looking to enhance their positioning and the effectiveness of their communications.

€12 500

/ per year

Details & pricing

Quarterly brand tracking
Representative sample (4 x 1000)
We survey 4,000 respondents across national populations and let you filter insights by key demographics to understand your audience better.
Everything in Starter plus Extra:
Access all the essential brand and category metrics from the Starter plan, plus advanced features that offer a more complete view of your brand’s health. Gain deeper insights to make more informed decisions and drive your brand’s growth
Brand salience
Find out how top-of-mind your brand is by measuring how many people spontaneously recall it when prompted with your category.
5 brand attributes and associations (or category entry points)
Measure up to 5 key attributes (such as needs and messages) or Category Entry Points (CEPs) to understand how they are linked to your brand.
All metrics for your brand and 5 competitors
Export to slides
Brand tracking expert consultation
Unsure what to do with your results? Consult with one of our senior brand tracking experts to learn how to apply your insights for maximum impact on your brand health.

Customized?

Need to measure more competitors? More attributes? We’ll tailor an offer just for you.

Let's talk

FAQ

Frequently asked questions about brand tracking

Find quick answers to the most common questions about Behavio’s brand tracking and how it helps you understand your brand’s real position in the market.

What makes Behavio different from traditional surveys?

Traditional trackers rely on what people say, Behavio measures what they actually think and feel. Using behavioral science and implicit methods, we uncover subconscious brand associations that drive real-world decisions.

How often will I get updated results?

Depending on your plan, results are updated twice a year (Starter) or quarterly (Pro). You’ll always see clear dashboards, expert insights, and trends showing how your brand, market, and competitors evolve over time.

What kind of brands is Behavio brand tracking best for?

Behavio is designed for consumer-facing brands of all sizes — from fast-growing startups to established players. It’s ideal for marketers who want actionable insights, not just numbers, at a fraction of traditional research costs.

See exactly where your brand stands and what to do next

Get a clear view of your brand health

Beat your competitors where it counts

See what people really think of your brand

Monitor your campaigns’ impact on brand

Get actionable insights from research experts

Top modern methods made easy

What people say is not what people do

Advanced

Actionable

Scalable

Expert support

Over 500 consumer brands use Behavio to make smarter marketing decisions

Got questions? We have answers!

Start making smarter marketing decisions today

Modern brand heroes love Behavio

How does brand tracking work?

Define

Measure

Results in 14 days

Choose your ideal brand tracking plan

Starter

Pro

Customized?

Starter

Pro

Customized?

Frequently asked questions about brand tracking

What makes Behavio different from traditional surveys?

How often will I get updated results?

What kind of brands is Behavio brand tracking best for?

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Got questions?
We have answers!