BRAND TRACKING
clear next steps to grow
See where your brand stands, why, and what to do next. First results in
as little as 14 days.
Clear next steps, not a 100- slide report.
Every dashboard update comes with a plain-language summary of what changed and exactly what to do next. No decoding required.
Insights built for where your brand actually is.
A challenger brand and a category leader face
completely different growth challenges. Behavio reads your awareness in context and tells you the right move for your stage, not a generic playbook.
Which best describes your brand?
Where's the biggest lever?
Own one unmet need.
Pick a single under-served need and build the association until 20% of buyers link it to you.
Every market in one place. Compare apples to apples.
Track your brand and up to five competitors in each
market you operate in, all in one platform. Spot which markets are pulling ahead and where you’re losing ground, without switching tools or waiting for a report.
Real buying triggers, not just survey scores.
Most buying decisions happen below conscious awareness. “Do you agree?” statements miss real drivers. Behavio measures the memories, category entry points, visual cues, and price signals that move people to buy.
Set targets. Track spend. Manage brand growth.
Brand tracking shouldn’t just tell you where you are, itshould help you decide where to go and prove you gotthere. Set growth targets, connect campaign spend,and show leadership how brand investment is payingoff.
Behavio AI
Which best describes your brand?
Where's the biggest lever?
Own one unmet need.
Pick a single under-served need and build the association until 20% of buyers link it to you.
Over 600 consumer brands use Behavio to make smarter marketing decisions
Up and running in 14 days
Define
Measure
Results in 14 days
Every Behavio result ends with clear next steps
Get your brand's numbers, and your next move
First results in 14 days. A brand growth expert walks you through them.
Most brand trackers give you data. We give you a next move.
Doubled brand awareness in Italy in one quarter
Behavio pre-tested GymBeam’s Italian campaign and gave it a clear green light. Just as predicted, the campaign was a success, and GymBeam's awareness doubled in one quarter. Proof the call was right, and what to invest in next.
Clearer brand results across 7 European markets
Kiwi.com tracked brand perception across markets at different growth stages. Fast, flexible tracking showed where brand health was shifting, helping the team compare results and make real-time budget decisions.
Choose your Brand Tracking plan
Continuous brand and competitor tracking with expert support included. Heavy automation keeps premium research at budget-friendly prices.
Starter
- Twice a year brand tracking
- Representative sample (2 x 1000)
- Brand metricsBrand awarenessBrand emotionsBrand buyersBrand likeability
- Category metrics
- All metrics for your brand and 2 competitors
- Easy-to-read dashboards
- Lucid insights with clear brand summary
Pro
- Quarterly brand tracking
- Representative sample (4 x 1000)
- Everything in Starter plus Extra:Brand salience5 brand attributes and associationsAll metrics for your brand and 5 competitorsExport to slidesBrand tracking expert consultationVerbatims of the respondents (quotes & spontaneous reactions)
Customized?
Starter
- Twice a year brand tracking
- Representative sample (2 x 1000)
- Brand metricsBrand awarenessBrand emotionsBrand buyersBrand likeability
- Category metrics
- All metrics for your brand and 2 competitors
- Easy-to-read dashboards
- Lucid insights with clear brand summary
Pro
- Quarterly brand tracking
- Representative sample (4 x 1000)
- Everything in Starter plus Extra:Brand salience5 brand attributes and associations (or category entry points)All metrics for your brand and 5 competitorsExport to slidesBrand tracking expert consultation
Customized?
Got questions? We have answers!
Explore frequently asked questions about market mapping to get a better sense of how Behavio uncovers consumer needs and category dynamics.
What makes Behavio's ad testing different?
We measure behavior — the implicit, subconscious responses that actually predict in-market performance — instead of relying only on whether people say they liked the ad. And every test comes with specific edits from a senior consultant, so you get a clear next step, not just a score.
How fast do I get results?
Most tests are back within a few days of upload. Fast enough to fix your creative and re-test before the campaign goes live.
How fast do I get results?
A full category map comes back in 2 weeks, not the months legacy segmentation studies take — fast enough to feed your next planning cycle.
What formats can I test?
Video, static and social creative, in any cut or aspect ratio. You can test finished films, rough cuts, animatics, key visuals and social-first edits.
What does a report tell me?
An overall ad score benchmarked against your category, scene-by-scene attention, emotional response and brand recall, and a prioritised list of edits — each with the predicted lift if you make it.
Can I compare several variants?
Yes. Test cuts, edits and concepts head-to-head and see exactly which one wins, and which scene is dragging the others down.
How does your sampling approach work?
Each test runs on a representative sample of around 500 viewers, balanced to your target audience, so the read reflects how real people in your market respond — not a self-selected panel.
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