Ad testing research
fix what doesn't
Behavio diagnoses your creative scene by scene, and tells you exactly how to optimize it.
Test any format, at any stage
From a rough storyboard to a finished TV spot, a radio
cut or an OOH poster — test any creative, in any format, at any stage of production.
Clear next steps, not just a score
Every test comes with the exact edits to make — trim the intro, bring the logo forward, cut the weak scene. Want to dig deeper? Chat with your results and ask our in-platform assistant anything.
Second-by-second brand, need, emotion and attention
See exactly where attention goes, what emotion fires, which need your brand lands, and whether people recall it — scored second by second, scene by scene, not as one flat number at the end.
Real behavior from 500+ real people
“Did you like it?” misses what drives action. Behavio
uses implicit and behavioral methods to read the
subconscious response on a nationally representative sample of 500+ real people.
One dashboard. No research jargon
Every result lands in a single, easy-to-read dashboard built for marketers, not researchers — scores, scene-by-scene curves and recommendations in one place, ready to share with the team.
Days, not weeks. Or in minutes with AI
A full behavioral read comes back in days, not weeks. Need direction now? AI gives you a predictive read in about 15 minutes.
Behavio AI
None of these
Nespresso Ad: The Perfect Morning
Over 600 consumer brands use Behavio to make smarter marketing decisions
From upload to decision in days
Upload
Test
See results in days
Every Behavio result ends with clear next steps
what's working and exactly what to fix — written
by a research consultant.
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Most tools just score your ad. We tell you exactly what to fix.
Need results in minutes? Try AI Pre-Test.
emotion, and branding, then flags the exact fixes to make.
A predictive read in minutes, trained on 10+ years of real
Behavio ad tests, not the open internet.
Get your ad's score, and your next move
Results in days, not weeks. An ad effectiveness expert walks you through them.
Speaking the local language, without changing the brand
Expanding into new markets, Stock needed campaigns that resonated locally without losing their charm. Behavio revealed what travelled across borders and what needed adapting, helping strengthen engagement and brand recognition.
50% more new clients in 2 months
Behavio pre-tested Hedepy’s first TV brand campaign and caught a problem before production. The team rewrote the script, launched the stronger version, and saw new clients rise 50% and category buyers 10 points in two months.
Choose your ad testing plan
Premium creative testing with expert support. The more you test, the lower your price per test.
Starter
- Test ideas, storyboards, static visuals, videos, & more.
- Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
- Attention heatmap (sec-by-sec, AI predicted)
- Nationally representative sample of 500 people
- Results delivered within 7 days
- Written summary of recommendations
- Additional tests available for $3,000 each
Pro
- Faster results (delivered in 5 days)
- Additional testing types (e.g., post-tests)
- On-demand expert consultation
- Ability to download results as slides
- Customized audience selection
- Free access to ad effectiveness workshops
- Additional tests available for $2,500 each
Ultimate
- Express testing option (3 days)
- Dedicated account team
- Customized questions
- Annual in-depth ad effectiveness analysis (key drivers, distinctive brand assets, etc.)
- On-site ad effectiveness training for your team
- Additional tests available for $2,000 each
Clones
Up to 20 clones per month
Categories
Business, Technology
User Limit
1 User
Lottie Animation
3 months
Design Interactions
3 months
Clones
Categories
-
Clones
Up to 20 clones per month
Categories
Business, Technology
User Limit
1 User
Lottie Animation
3 months
Design Interactions
3 months
Clones
Categories
-
Clones
Up to 20 clones per month
Categories
Business, Technology
User Limit
1 User
Lottie Animation
3 months
Design Interactions
3 months
Clones
Categories
-
Compare all plans
Starter
Pro
Ultimate
Yearly subscription price
$3,000 / year
$12,500 / year
Contact us
Subscription includes
1x Pre-test ($3,000 per test)
5x Pre-test ($2,500 per test)
(～$2,000 per test)
Pre-test any format (text, visual, audio, video)
Pre-test any development stage (concepts, storyboards, drafts, executions)
Robust sample size of 500+
Predictive to in-market performance
Emotion & Attention
Emotional response (overall)
Spontaneous associations
Sec-by-sec emotion (for video, audio)
Sec-by-sec associations (for video, audio)
Attention heatmap
Additional metrics (comprehensibility, uniqueness)
Branding
Brand recall
Sec-by-sec spontaneous brand recall (for video, audio)
Additional metrics (brand fit, brand-emotion match)
Need & Message
Need recall (implicit, time-to-respond test)
Sec-by-sec need recall (for video, audio)
Test up to 4 prompted needs (buying occasion, benefit, category, etc.)
Deliverables & Insights
Results in a super easy-to-understand dashboard
Written summary of key recommendations
Download to slides
—
Results delivery time
7 days
5 days
5 days
Express testing option
—
—
3 days
Nationally rep. sample, with filtering for category buyers
Customized audience
Customized questions
—
—
Full presentation & In-depth consultancy
—
Dedicated account team & on-demand consultancy
—
—
Free access to ad effectiveness trainings
—
5-hour ad effectiveness training for your team
—
—
Yearly in-depth creative effectiveness analysis
—
—
Use your credits for
different testing types
Buy more pre-tests per credit
$3,000
$2,500
$2,000
Use credits for post-testing your in-market creatives
$4,000
$3,500
$3,000
Use credits for pre-testing LITE
$2,000
$1,500
$1,000
Starter
- Test ideas, storyboards, static visuals, videos, & more.
- Detailed emotional, branding, and messaging diagnostics (sec-by-sec analysis)
- Attention heatmap (sec-by-sec, AI predicted)
- Nationally representative sample of 500 people
- Results delivered within 7 days
- Written summary of recommendations
- Additional tests available for €3 000 each
Pro
- Faster results (delivered in 5 days)
- Additional testing types (e.g., post-tests)
- On-demand expert consultation
- Ability to download results as slides
- Customized audience selection
- Free access to ad effectiveness workshops
- Additional tests available for €2 500 each
Ultimate
- Express testing option (3 days)
- Dedicated account team
- Customized questions
- Annual in-depth ad effectiveness analysis (key drivers, distinctive brand assets, etc.)
- On-site ad effectiveness training for your team
- Additional tests available for €2 000 each
Compare all plans
Starter
Pro
Ultimate
Yearly subscription price
€3 000 / year
€12 500 / year
Contact us
Subscription includes
1x Pre-test (€3 000 per test)
5x Pre-test (€2 500 per test)
(～€2 000 per test)
Pre-test any format (text, visual, audio, video)
Pre-test any development stage (concepts, storyboards, drafts, executions)
Robust sample size of 500+
Predictive to in-market performance
Emotion & Attention
Emotional response (overall)
Spontaneous associations
Sec-by-sec emotion (for video, audio)
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Sec-by-sec associations (for video, audio)
.avif)
Attention heatmap
Additional metrics (comprehensibility, uniqueness)
Branding
Brand recall
Sec-by-sec spontaneous brand recall (for video, audio)
.avif)
Additional metrics (brand fit, brand-emotion match)
Need & Message
Need recall (implicit, time-to-respond test)
Sec-by-sec need recall (for video, audio)
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Test up to 4 prompted needs (buying occasion, benefit, category, etc.)
Deliverables & Insights
Results in a super easy-to-understand dashboard
Written summary of key recommendations
Download to slides
—
Results delivery time
7 days
5 days
5 days
Express testing option
—
—
3 days
Nationally rep. sample, with filtering for category buyers
Customized audience
Customized questions
—
—
Full presentation & In-depth consultancy
—
Dedicated account team & on-demand consultancy
—
—
Free access to ad effectiveness trainings
—
5-hour ad effectiveness training for your team
—
—
Yearly in-depth creative effectiveness analysis
—
—
Use your credits for different testing types
Buy more pre-tests per credit
€3 000
€2 500
€2 000
Use credits for post-testing your in-market creatives
€4 000
€3 500
€3 000
Use credits for pre-testing LITE
€2 000
€1 500
€1 000
Clones
Up to 20 clones per month
Categories
Business, Technology
User Limit
1 User
Lottie Animation
3 months
Design Interactions
3 months
Clones
Categories
-
Clones
Up to 20 clones per month
Categories
Business, Technology
User Limit
1 User
Lottie Animation
3 months
Design Interactions
3 months
Clones
Categories
-
Clones
Up to 20 clones per month
Categories
Business, Technology
User Limit
1 User
Lottie Animation
3 months
Design Interactions
3 months
Clones
Categories
-
Got questions? We have answers!
Explore frequently asked questions about market mapping to get a better sense of how Behavio uncovers consumer needs and category dynamics.
What makes Behavio's ad testing different?
We measure behavior — the implicit, subconscious responses that actually predict in-market performance — instead of relying only on whether people say they liked the ad. And every test comes with specific edits from a senior consultant, so you get a clear next step, not just a score.
How fast do I get results?
Most tests are back within a few days of upload. Fast enough to fix your creative and re-test before the campaign goes live.
How fast do I get results?
A full category map comes back in 2 weeks, not the months legacy segmentation studies take — fast enough to feed your next planning cycle.
What formats can I test?
Video, static and social creative, in any cut or aspect ratio. You can test finished films, rough cuts, animatics, key visuals and social-first edits.
What does a report tell me?
An overall ad score benchmarked against your category, scene-by-scene attention, emotional response and brand recall, and a prioritised list of edits — each with the predicted lift if you make it.
Can I compare several variants?
Yes. Test cuts, edits and concepts head-to-head and see exactly which one wins, and which scene is dragging the others down.
How does your sampling approach work?
Each test runs on a representative sample of around 500 viewers, balanced to your target audience, so the read reflects how real people in your market respond — not a self-selected panel.
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